https://www.charleneandco.com/editorialwriting daily 0.75 2025-02-08 https://www.charleneandco.com/editorialwriting/simkhais-nyfw-show-where-vintage-dreams-meet-rebel-chic-for-fallwinter-2025 monthly 0.5 2025-02-08 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f8018cde-9e40-4c02-834d-f2d6e54ffc05/SEO+Fashion+Ecommerce+Writer.png Editorial Writing - SIMKHAI’S NYFW SHOW: WHERE VINTAGE DREAMS MEET REBEL CHIC FOR FALL/WINTER 2025 - SIMKHAI’S NYFW SHOW: WHERE VINTAGE DREAMS MEET REBEL CHIC FOR FALL/WINTER 2025 https://www.charleneandco.com/editorialwriting/brandon-maxwells-fallwinter-2025-collection-a-love-letter-to-craft-and-comfort monthly 0.5 2025-02-08 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8ad68532-a396-4e10-afe6-f22fc4eabd73/freelance+fashion+writer.png Editorial Writing - BRANDON MAXWELL’S FALL/WINTER 2025 COLLECTION: A LOVE LETTER TO CRAFT AND COMFORT - BRANDON MAXWELL’S FALL/WINTER 2025 COLLECTION: A LOVE LETTER TO CRAFT AND COMFORT https://www.charleneandco.com/editorialwriting/femmefluence-fashion-beauty-lifestyle-female-founder-editorial monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c5f21a9d-ef75-478a-89b7-2058f601eaec/FemmeFluence+Logo+Without+Square.jpg Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8b758116-1b01-4b85-9603-a6be336f4bb5/Screenshot+2025-01-19+at+6.29.00%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - From Struggles to Success: Danielle Guizio’s Blueprint for Surviving Fashion’s Pressure Cooker Danielle Guizio has emerged as a streetwear powerhouse, proving that resilience and authenticity are the ultimate style statements. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b83cfd29-0a61-4607-a4ee-37e919ddee84/Screenshot+2025-01-19+at+6.34.56%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - Undone by Kate: How One Designer’s Pandemic Journey Sparked a Sustainable Fashion Revolution Turning Lockdown Blues into Luxe Hues: How Kate March’s Undone by Kate Redefines Sustainable Style with Celebrity-Approved Flair. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/677622e4-1600-4ed5-98ec-1de72f84493d/Screenshot+2025-01-19+at+6.54.33%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - Boys Lie, Brands Fly: How Two Besties Turned Heartbreak into a Fashion Empire A Blueprint Behind "Boys Lie": How Tori Robinson and Leah O’Malley Built a Celebrity-Loved Clothing Brand from Scratch. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d522478d-ee5c-42fd-8cca-f7d3404e198a/Screenshot+2025-01-19+at+6.58.48%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - This Is Exactly How Gigi Hadid Built and Nailed Her Fashion Label, Guest In Residence... We did some deep diving and created a guide that gives you Gigi Hadid's formula for creating a successful / fail-proof fashion brand. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/df84de5a-6494-4372-ba24-e82170124b49/1662519479176.jpeg Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - From Hustle to Hinge: How a 23-Year-Old Turned TikTok Trends Into a $1M/Month Activewear Empire How Katherine Watercutter Built "Gold Hinge" - From a Scrappy Side Hustle to a TikTok-Fueled Activewear Powerhouse. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0285d38c-a42e-4109-ab7c-1b26825a8347/Screenshot+2025-01-19+at+7.09.25%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - The Buzz About Gisou: Cracking the Code of Negin Mirsalehi's Success Queen Bee of Marketing: The Role of Personal Branding in Gisou's Rise https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/76ed99cd-52a6-4289-b5aa-ae28c6fa8244/Screenshot+2025-01-19+at+7.15.34%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - Off Season Playbook: How Emma Grede and Kristin Juszczyk Are Redefining Sportswear—and What You Can Learn From It From Concept to Closet: How Emma Grede and Kristin Juszczyk Built Off Season and What It Takes to Launch a Winning Sportswear Brand https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/069ee6ce-1b2a-4664-9659-c93a16152eba/Screenshot+2025-01-19+at+7.21.53%E2%80%AFPM.png Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - Stitched for Success: How Abigail Price Turned Custom Embroidery into a Fashion Empire Learn how Abigail Price wove creativity, grit, and custom embroidery into a thriving business for clothing and home décor. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/7918d4ed-5a67-4313-8cb2-32e8e5177e50/Poppi-1.jpg Editorial Writing - Femmefluence - Fashion, Beauty, Lifestyle Female Founder editorial - How to Poppi Off: Reverse Engineering Allison Ellsworth’s Path to Beverage Greatness How a health-conscious experiment turned into a multi-million-dollar beverage brand, and how you can do it too. https://www.charleneandco.com/editorialwriting/leather-and-pleather-dont-get-it-twisted monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/19814f68-f9e8-4b55-8971-3e5000e2ec7a/e53b277141adbdde11e17da6b9e9b8f8.jpg Editorial Writing - Leather and Pleather, Don't Get It Twisted - It’s obvious why leather is a controversial material. It’s sad to imagine the docile, doe-eyed cows that wore it first, but it’s incontestable that genuine leather is, environmentally, a much better alternative to pleather. Leather has been used for millennia––its origins date back to anytime from 8,000 to 3,000 BC. Tanning a hide is listed as one of humankind’s first manufacturing processes, used before the development of woven textiles. It became popular because of its flexibility, heat insulation, and resistance to abrasion, wind, and water. When probably cared for, real leather goods last for decades. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/05b1006a-9583-4b59-a016-b4fa07fe74ed/c143b63a3d224da7e74c5ab1e245d1d1.jpg Editorial Writing - Leather and Pleather, Don't Get It Twisted - Faux leather, or pleather, was created at an American rubber factory in the 1920s. It was meant to mimic the look and feel of leather at half the cost, as it’s a lot thinner than real leather, making it easier to work with but a lot less durable. It wasn’t widely used until it started being utilized in shoes in the 1960s and ‘70s. Pleather doesn’t age well––it cracks and flakes off. Real leather has pores, making it breathable to wear, while the fake kind can become uncomfortably warm. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/82dcf0c8-f898-4138-b505-c333387d346b/Screenshot+2024-11-27+at+5.47.24%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted - While neither option is perfect, there are alternative options on the horizon. There are already biodegradable items made from alternative leather sources, like kombucha SCOBY or piñatex (leather from recycled pineapple plants). Stella McCartney has been at the forefront of the ethical fashion movement for years, never once using leather, feathers, fur, or skin in their designs. The brand worked with a biotechnology company to create MyloTM, a material that looks and feels like leather, but is grown from mycelium, the underground root structure of mushrooms. While Stella McCartney isn’t financially accessible to most consumers, they are paving the way for alternative leather products that are environmentally better than the real thing. We’re sure to see an increase in true “vegan” leather within the next few years. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/7eea7e06-65f8-404f-80c3-982c75f6ba8c/Screenshot+2024-11-27+at+5.56.39%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted Break the rules by pairing a black bag with a brown suit. Brownie points for the contrasting patterns of the suit and purse! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4b772567-2e2c-4f0d-9aa3-cc49bc9946c0/Screenshot+2024-11-27+at+6.00.04%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted Black leather pants mean business. Make them a little more playful with pops of color. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f9020373-813d-4ff3-8adf-0c842754fe34/Screenshot+2024-11-27+at+6.06.26%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted A brown leather jacket is a classic, you really can’t go wrong. With a cozy turtleneck underneath you’ll look like Julia Roberts in any 90s movie. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/538c8390-cb8d-480a-a8fb-b2b427f4da4d/Screenshot+2024-11-27+at+6.39.44%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted Lots of brands have made quality shoes with faux leather. Hop on the fall prep trend with loafers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5a3437ce-80a0-4bfc-9f33-51a6e133102f/Screenshot+2024-11-27+at+6.42.18%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted You can find plenty of classic, quality belts made of pleather. A black belt makes light denim a bit more sophisticated. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/effc5125-0882-4927-9685-2d7beec37596/Screenshot+2024-11-27+at+6.44.15%E2%80%AFPM.png Editorial Writing - Leather and Pleather, Don't Get It Twisted Feeling bold? Layer two belts on top of an oversized shirt for extra oomph. https://www.charleneandco.com/editorialwriting/are-skinny-jeans-really-making-a-comeback monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/883e86aa-7db9-45b0-be07-e79a29b3d382/Screenshot+2024-11-27+at+4.24.13%E2%80%AFPM.png Editorial Writing - Are skinny jeans really making a comeback? - Skinny jeans started being canceled as the body positivity movement grew stronger. Who wants to wear skin-tight pants when you can look good with looser ones? However, denim lovers have been predicting its return for some time now and apparently, it's on the horizon. Fashion brands such as Alexander McQueen, Balenciaga, and Miu Miu are reintroducing skinny jeans into their collections which can renew interest among fashion consumers. Will it be the revival of the skinny black Superfines worn by Kate Moss or will the industry bring us something new? 2024 is a confusing time, the dominant form of jeans is still baggy but models in skinny jeans are reappearing. Will these be able to take over a society that has grown accustomed to comfort? https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8a267d2b-758c-423e-8d0e-dfd9d8756e8b/Screenshot+2024-11-27+at+4.29.00%E2%80%AFPM.png Editorial Writing - Are skinny jeans really making a comeback? - Make it stand out Lila Moss wearing skinny jeans at YSL event. Via, W Magazine https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732743532010-K8S3JWPJ63TEYYNRAR8Z/Screenshot+2024-11-27+at+4.35.50%E2%80%AFPM.png Editorial Writing - Are skinny jeans really making a comeback? - 311 SHAPING SKINNY WOMEN'S JEANS https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732743627796-YOEXK1V6XG9X5BZ1QADX/Screenshot+2024-11-27+at+4.40.15%E2%80%AFPM.png Editorial Writing - Are skinny jeans really making a comeback? - The Way-High Skinny Jeans https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732743878216-2A1CK7LXPRB35P5OPT7M/Screenshot+2024-11-27+at+4.44.27%E2%80%AFPM.png Editorial Writing - Are skinny jeans really making a comeback? - Skinny Jeans 2017 Slandy 09c19 https://www.charleneandco.com/editorialwriting/the-most-notable-spring-2025-runway-trends-to-know monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732723295259-HI0V7M878JG7NZUMA75E/Screenshot+2024-11-21+at+7.15.27%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Saint Laurent Spring 25, Look 33 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732723310463-X5X0URYET84HSZTZORPL/Screenshot+2024-11-21+at+7.15.16%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Bottega Veneta Spring 25, Look 10 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732723656673-NH0S81RXXZ90BPAUW9LI/Screenshot+2024-11-21+at+7.39.21%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Saint Laurent Spring 25, Look 18 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732723733107-K802IB0WTOJAST29MXG0/Screenshot+2024-11-21+at+7.32.23%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Giorgio Armani Spring 25 Ready-to-Wear, Look 47 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732723780252-2NJLGFGTGLK27J5M4ZIG/Screenshot+2024-11-21+at+7.39.10%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Saint Laurent Spring 25, Look 17 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732724305374-1E2RTQSIRBLSGB5SPAV3/Screenshot+2024-11-21+at+7.49.01%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Jacqueline Kennedy Onassis circa 1970/Alain Dejean https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732724322627-YSM575OQ2ICCZ3IFVR9L/Screenshot+2024-11-21+at+7.54.22%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Gucci Spring 25, Look 52 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732724338034-XB6NX5Z8AV4T2DS26TB6/Screenshot+2024-11-21+at+7.56.59%E2%80%AFPM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Prada Spring 2025, Look 28 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725346686-ANSRAMTD3KET7EXVHLOC/Screenshot+2024-11-22+at+9.02.42%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Bottega Veneta Spring 25, Look 31 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725381510-V4N823ZD8R0NOM14ZSZ5/Screenshot+2024-11-22+at+9.02.52%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Burberry Spring 25, Look 42 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725436370-UAOAFQSKA41JO0NKLBAO/Screenshot+2024-11-22+at+9.03.03%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Burberry Spring 25, Look 31 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725714188-CSN9O1H0DN9OKM59P62Q/Screenshot+2024-11-22+at+9.09.36%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Alaïa Spring 25 Ready-to-Wear, Look 39 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725744066-MX722027K6FDOCG8Y1PF/Screenshot+2024-11-22+at+9.09.45%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Stella McCartney Spring 25, Look 21 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1732725763379-RO39GQIS3QFB1BLT2BRJ/Screenshot+2024-11-22+at+9.09.58%E2%80%AFAM.png Editorial Writing - The Most Notable Spring 2025 Runway Trends to Know - Stella McCartney Spring 25, Look 28 https://www.charleneandco.com/editorialwriting/exhibit-a-home-decor-editorial monthly 0.5 2024-08-27 https://www.charleneandco.com/editorialwriting/untangled-self-development-book-club monthly 0.5 2024-07-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8f5dfacf-a25d-4e56-b572-c58134607cdb/UNTANGLED+WATERMARK+SUBSTACK.jpg Editorial Writing - Untangled Self Development Book Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/editorialwriting/exhibit-a-magazine-opinion-editorial monthly 0.5 2024-02-04 https://www.charleneandco.com/editorialwriting/exhibit-a-magazine-fashion-editorial monthly 0.5 2024-10-14 https://www.charleneandco.com/editorialwriting/exhibit-a-magazine-beauty-editorial monthly 0.5 2024-02-04 https://www.charleneandco.com/editorialwriting/spotlight-alexandra-pijut-is-the-next-big-thing-for-whimsical-and-demi-couture-fashion-design monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4911acf4-4920-4733-a322-16d90896be7d/Screenshot+2023-09-23+at+2.00.32+PM.png Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - Make it stand out Find Alexandra’s beautiful creations sold on Over The Moon https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/bc19c51e-4723-4be4-ba17-6df958727b85/Screenshot+2023-09-23+at+2.34.41+PM.png Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - WHAT IS THE BACK STORY OF HOW AND WHY THISTLE BRIAR STUDIO WAS CREATED? It actually started when a work colleague asked me to paint her family for their Christmas card! Their ski trip had been put off due to Covid, so she thought it would be adorable to have a portrait of her family painted in front of a mountain to use on the card instead. She knew that I could paint, since I used to do frequent watercolor fashion illustrations at my then-design job, so she was kind enough to ask me. From there, I received referrals and began working with brides on their wedding materials, which is a majority of my business today! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c5fb3cb1-715e-412c-aa73-329518b5ff92/1.jpeg Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - WHAT INSPIRED YOU TO START THE ALEXANDRA PIJUT FASHION HOUSE? Starting my brand has been a dream of mine since I was in college studying fashion. My background is in evening wear and luxury RTW design, so the idea of designing under my own name and focusing on these two areas was something I felt compelled to do. I designed for other brands in the industry for five years, which was a wonderful experience, but at the end of the day I wanted to share my point of view and do it on my own. Designing clothing is my absolute favorite thing to do in the world, and launching my own brand allows me to do that every single day. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/648b90ee-11fe-4688-8670-ec7fcd3f06cd/1-1.jpeg Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - WHAT TYPES OF LOOKS AND/OR AESTHETICS CAN WE EXPECT FROM YOUR FASHION HOUSE? WHAT INSPIRES YOUR DESIGNS? I have several points of reference that I find myself returning to often when designing- I adore menswear and the juxtaposition of masculine and feminine elements in one garment, looking to historical fashion is always inspiring, and then also reflecting on my own life and experiences. The clothes are an extension of me, so I think it's important to constantly be checking in with myself and designing pieces that I feel proud of and that will resonate with my clientele. I would say that my aesthetic is sophisticated and wearable, yet extravagant at the same time. It's certainly important to me that the clothes work, practically, for the events in my clients' lives, but I want them to always have something fabulous and unexpected- like an uncomplicated silhouette adorned with exquisite, over-the-top embellishments. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/35d5f63e-2bd0-4524-8271-d59de7b3d88d/1-2.jpeg Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - FOR THE ASPIRING FASHION DESIGNERS READING THIS, WHAT ARE THE TOP THINGS YOU DID TO HELP LAUNCH YOUR FASHION HOUSE The main thing that I focused on leading up to my brand launch was making connections. It's so important to have people who believe in you and will support you. I spent the five years before my brand launch creating relationships with factories, beaders, fabric mills, stylists, and other designers who I remain close with to this day. There is so much to learn from other people and I find that when you find someone that is like-minded to you, you must keep them close- the fashion industry really is quite small, so having that network/support system really is critical. I would also say that at a certain point, you have to just take the leap! I was stuck in the "planning phase" for a bit too long, waiting for a moment when I felt that bringing this dream to life would be without risk. That's just not realistic! Now that I am in business, I just ask myself why I didn't do it sooner. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b2e23544-c3f1-4427-b221-0db3f49aed9e/Screenshot+2023-09-23+at+4.36.08+PM.png Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - NOW THAT YOUR FASHION HOUSE IS OPEN, WILL YOU CONTINUE THE THISTLE AND BRIAR STUDIO, OR CLOSE IT? OR WILL BOTH BUSINESSES MERGE EVENTUALLY? Yes! I love Thistle and Briar Studio so I will definitely keep it going. Down the line, I plan on finding ways to overlap the two businesses- like hand painted prints for clothing, or hand painted home goods. There are so many ideas that I want to act on, so I definitely plan on keeping the two businesses going. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/24bd958d-341f-423a-8795-7b03f5799fb0/Screenshot+2023-09-23+at+4.40.35+PM.png Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4a201bc0-7af9-4e41-83d8-fc85b320739e/1-3.jpeg Editorial Writing - SPOTLIGHT: ALEXANDRA PIJUT IS THE NEXT BIG THING FOR WHIMSICAL AND DEMI-COUTURE FASHION DESIGN - JUST FOR YOU Alexandra is offering our readers 10% Off her collection! But, this does not include custom designs. 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Is Digital Marketing a Scam? Or Are We Just Being Scammed? - The Shiny Lie We’ve Been Sold Social media has made us believe that selling digital products is a get-rich-quick scheme…. “Just create an ebook!” “Launch a passive income stream!” “Monetize your knowledge!” And while digital marketing is a legit way to make money, the problem is how it’s being packaged and sold to people who are desperate for financial freedom. The reality? Most of these “coaches” aren’t making money from their strategies—they’re making money teaching you the strategy. Your registration fee is their actual income stream. So while they’re promising you $100K months, they’re really just recycling the same playbook: Sell a high-ticket course on how to make money online. Fill it with generic advice you could Google for free. Get rich off people who don’t know better. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0fd6c4c1-3f56-4e3d-a63a-7aebb52498a2/digital+products.jpg Blog - Is Digital Marketing a Scam? Or Are We Just Being Scammed? - Not All Digital Products Are the Enemy Now, before I throw the entire digital marketing industry under the bus, let’s get one thing straight: selling digital products is not inherently a scam. There are plenty of creators who actually put thought, effort, and real value into their products. Think of an online business planner designed by someone who actually runs a business (ahem, like mine). Or a content strategy guide from a marketer with years of experience (also me, by the way). Those are real, useful products. But the issue is when people start selling low-quality, copy-paste, AI-generated, MRR, zero-effort garbage and calling it a business model. You’ve probably seen it: $1,500 for a “business-in-a-box” (aka, a bundle of Canva templates you could have made yourself). A masterclass on “how to make money online” that’s just recycled information from free YouTube videos. “Done-for-you” courses that you can resell as your own (um, what?). The point is, digital products should be valuable. But when people start selling courses on how to sell courses on how to sell courses (see the loop?), that’s when we have a problem. https://www.charleneandco.com/blog/the-power-of-storytelling-in-fashion-content-marketing monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e02c5612-206f-4c20-a8e7-31974458d374/2688e7a786b2e59d538b30536eda2546.jpg Blog - The Power of Storytelling in Fashion Content Marketing - Understanding Storytelling in Fashion Content Marketing Storytelling in fashion content marketing uses a narrative to promote reliability and trust between the brand and the consumer. Advertisements often tell a story, appealing to emotion, relatability, environmental impact, culture, social class, and more. Content marketing strategies may vary from brand to brand, but storytelling helps every brand communicate with a target audience. Stories create emotional connections and make brands more relatable and memorable. That is why user-generated content is more popular than ever. These users seem like everyday people, and by integrating fashion content into a relatable storytime or lifestyle video, they easily form a connection with viewers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/eabe3025-84b3-4c99-afb2-2ac2682e6baf/199f378723df5cb7fbdc1815e7610157.jpg Blog - The Power of Storytelling in Fashion Content Marketing - Elements of Effective Fashion Storytelling Effective fashion storytelling has elements of conflict, resolution, characters, stories, and some variety of authority, emotion, or logic (ethos, pathos, or logos). These elements help people relate to an otherwise amorphous brand. Now, imagine your favorite influencer is a new parent, and they are talking about the struggles of recovery after birth. They recommend a pair of pants from X brand by saying that they are the most comfortable for postpartum recovery. Any viewers going through a similar struggle would be inclined to try that product over others. For influencers, their life is the story, and their openness fosters trust in the products they recommend. Always remember that not just any story will be effective for you; people are bombarded by media and ads every day. You must build authenticity in the stories you tell with a depth of character, realism, and a strong concept to capture the attention of audiences and evoke true emotion. That will build the trust you need for audiences to look past the advertisement and decide that taking action is worthwhile. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f2537c50-801e-4098-9cdc-ecbef7200566/2d74cff86253e5ca32f8d442d7b7a1d8.jpg Blog - The Power of Storytelling in Fashion Content Marketing - Types of Stories Fashion Brands Can Tell Brands should look toward their strengths when considering stories to tell. Brand origin stories are important to consider when constructing a marketing plan. Consider your product, your ideal demographic, and what stories they would care about. For example, a workwear brand like Carhartt would benefit from telling stories that appeal to the outdoors person or a blue-collar worker. But not all stories you tell should hark on your brand’s origins. Customer stories are amazing for brands new and old. Audiences are smart enough in this day and age to question a brand’s intentions, but real-life customer stories are more believable. Positive ratings, customer satisfaction, and relatable stories should be integrated authentically. Show real customer satisfaction, don’t just tell audiences that your product is satisfying. To add a taste of authenticity to your fashion marketing plan, remember to bring customers along for the ride with behind-the-scenes features. These stories bring potentially flat brands or stories to life with insights into the designers, production processes, models, lifestyle, and more. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f6698fe5-5dcf-4293-8a45-144e07c2497e/Screenshot+2024-12-27+at+8.22.56%E2%80%AFAM.png Blog - The Power of Storytelling in Fashion Content Marketing - Case Studies of Successful Storytelling in Fashion Patagonia is a brand that successfully meets its target audience and builds trust. As a well-known outdoor clothing brand, Patagonia knows that their audience spends time in nature — or wishes they would. With nature and the great outdoors in focus, many of Patagonia’s storytelling centers around environmental activism. While a fashion brand, their website emphasizes activism, while supporting pathways to sustainability. This consistency in their marketing shows Patagonia’s brand purpose and builds trust with their vast audience. Even those who don’t explore the outdoors may be tempted to purchase from a brand so centered in activism. Sticking to their roots works to Patagonia’s favor. Another example of a brand with a compelling story is TOMS Shoes.TOMS uses a one-for-one giving model where they give away one pair of shoes for every pair purchased. This model goes beyond advertising the product, it advertises the action of buying with a positive outcome. By supporting health, education, and community members, TOMS uses its brand story to do good. Their website claims they’ve made a positive impact on 105 million lives, and that one third of their profits go to doing good. By telling a story of positive social impact that customers can participate in, customers feel encouraged to buy — and they will feel good about doing it. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c9d4b94e-122f-451f-81f3-67f51797b13f/Screenshot+2024-12-27+at+8.38.29%E2%80%AFAM.png Blog - The Power of Storytelling in Fashion Content Marketing - Implementing Storytelling in Your Fashion Content Strategy To nail your fashion content strategy, discover and define the unique story of your brand. Are you a high fashion brand whose story appeals to those who can indulge in the finer things? Often luxury brands use popular faces to relate to wider audiences. Or maybe your brand story would best be portrayed with a story that can appeal to those with or without money. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3bbcfec6-7d23-45bf-93da-626073b01d5b/Screenshot+2024-12-27+at+8.46.34%E2%80%AFAM.png Blog - The Power of Storytelling in Fashion Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/seo-strategies-for-fashion-e-commerce-rank-higher-and-drive-organic-traffic monthly 0.5 2024-09-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0639cec9-e253-4225-9b4e-08e7b6a878eb/Screenshot+2024-09-27+at+10.18.10+AM.png Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/aeb8d921-6a75-4b7c-8baa-c50da0a2ce23/cdbd88ead9a66703533b4cbb6cf5024d.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Understanding SEO for Fashion E-Commerce SEO stands for search engine optimization, which is the process of optimizing the features of a website to improve and increase natural website traffic and engagement. Everything from product descriptions to URLs can be optimized for SEO. When fashion e-commerce sites optimize their websites for traffic, they gain visibility and potential customers. This traffic is crucial to a successful fashion e-commerce business. Fashion e-commerce sites face a challenge: digitally-based businesses rely on digital marketing and search engines to find customers and grow. Millions of fashion e-commerce sites face the same situation and must use SEO strategies to gain traction. With high competition and the constant shifts of seasonal trends, traffic can easily be swept up by a more on-trend business or a well-known competitor. With these challenges, it is important to use SEO strategically. Find where you can compete within your niche! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a689e259-ebea-44ad-a2fe-85984f2d3a14/146bbc91ff0a07bd33d6af3174d3d90c.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Keyword Research Fashion e-commerce brands must stand out amongst their competition. Keywords are a great place to start. Try choosing relevant, high-volume, and low-competition keywords to incorporate into your content. A good spread of keywords will highlight important features of your brand that a customer would specifically search for. Next, find the keywords that aren’t being overused. Long-tail keywords are highly specific keywords that haven’t been overused by competitors. The term “long-tail” refers to the search demand curve in which long-tail keywords are searched less than head terms while still being searched by people looking to make a specific purchase. How do you find these competitive keywords? Google Keyword Planner is a great free tool to start your keyword research journey. Ahrefs’ Keyword Explorer is another tool within their SEO toolset, but it is only available for a fee. SEMrush also has many SEO-optimized tools with six tools dedicated to keyword research among many others available for a fee. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/873e46de-9d01-4f55-9ae8-e1a1dfa6afe5/9a70df81b09145a4420e771f70ce666c.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - On-Page SEO Optimization On-page SEO optimization tailors your website’s content and metadata to what search engine crawlers are looking for. If crawlers think your website has what someone is searching for, your site will rank higher! Title tags and meta descriptions are HTML elements of a brand’s website that specify the title and the purpose of your site. Title tags show up in the search bar and on the search engine results page (SERP). Meta descriptions also show up on the SERP; they are the short blurb under a link that describes what your site has to offer. The best practice for title tags, meta descriptions, and site content is to make it unique and valuable. Once you have your targeted keywords, incorporate them naturally into valuable information that informs and appeals to your audience’s needs. But remember to keep title tags around 60 characters so they display in their entirety in search results. Meta descriptions are the same way and should be kept around 155 characters. Words aren’t the only thing that can be optimized; images are part of the SEO strategy. This starts with a high-quality image that has been compressed to preserve quality but minimize file size (that way load times are cut down!). An image’s alt text and file names should also contain valuable, SEO-driven descriptions that offer more information about the image. Be as descriptive as possible while sticking to around 125 characters. When planning your site’s forward-facing content, remember to develop a solid user experience strategy. Incorporating internal linking will help customers see all your e-commerce site has to offer. And as site visitors explore your site, user experience (UX) is vital. Cultivate a positive site experience by choosing the right words to feature on your site design, polish wording for readability, and assist customers with intuitive navigation. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2ca47616-7edd-4ccb-94f6-fd62b32c23d8/215a6c22e5ef82852ebb49ec2292c65b.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Technical SEO Technical SEO helps boost organic traffic by improving backend elements on your website. You might need a tech-savvy web developer to implement effective technical SEO, but it is worth it. Dedicating resources to mobile optimization and fast loading times will ensure shoppers have a stress-free experience no matter which device they use to access your site. Searchers often expect a fast-loading site nowadays, so technical SEO focuses on shortening loading times for users. To improve site speed, compress your images so they remain high quality but load faster and avoid redirects to newer content if possible. But technical SEO caters to customers and crawlers alike. URLs help communicate with search engine crawlers and your average searcher. A clean, descriptive URL will help communicate the address of the resource and the purpose of the site. Another way to please the crawlers responsible for categorizing the content of your site is schema markup. Schema markup is the vocabulary used by these search engines to understand information on a site, so catering to that language will help your site perform better. By becoming more understandable, the site will perform better in searches. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/367cd187-a1be-4a8e-b6c5-29c5233a1fbc/a7015bd0996b3c81d9285f992adadf08.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Off-Page SEO Strategies Off-page SEO strategies begin to involve external partnerships and reputation building. Backlinks are the personal recommendations of the digital world. This can include influencer collaborations and guest blogging that refers back to your site. When other sites backlink to you, it serves as a vote of credibility. Similarly, a social media presence communicates a level of trust to consumers. Social media signals are a page’s collective likes, shares, posts, comments, and general social media visibility. Search engines can perceive that activity and visibility and attribute credibility to it. By building a consistent social media strategy, your e-commerce site will signal reliability to search engine crawlers and potential customers. Search engines will also consider social media signals and backlinking with relevance to a certain area. If your fashion e-commerce site is an extension of an in-person shop — or is somehow tied to a geographical location — local SEO is for you. You can take advantage of your locale with Google My Business. Create a detailed, up-to-date Google business profile to improve your business’s local ranking. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/37cbbd9f-c7be-447a-9804-fa1442317779/f53cfd8f0ef986713c86e14be8fd3367.jpg Blog - SEO Strategies for Fashion E-Commerce: Rank Higher and Drive Organic Traffic - Measuring SEO Success To measure the success of your brand’s SEO strategies, track organic traffic, bounce rate, and conversion rate metrics. By understanding your site’s performance, you can make necessary adjustments for improvement. Remember, SEO is a long-haul game that requires precise planning, not instant perfection. Making adjustments based on performance data is the key to success! Some tools to monitor these metrics include Google Analytics and Google Search Console. Both provide detailed metric analysis services that are worth investing in. There is nothing better than tools created by the biggest search engines themselves. https://www.charleneandco.com/blog/10-tips-for-writing-compelling-fashion-product-descriptions-that-boost-conversions monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8684ae21-1d6b-407d-b949-364eaf9c1217/Screenshot+2024-09-08+at+7.55.48+PM.png Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/eafca293-8555-4d16-8d0a-2e1736c6e771/f5d6080c56eee1425b3ef46d641324e4.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #1: Know Your Audience Every fashion brand has a target audience: teens, families, fashionistas, business professionals, etc. Identify who your customers are to better tailor your content and products to them. Once you’ve identified your audience, your product descriptions and website copy should reflect their demographic. Tailor your tone and language to resonate with your audience. For example, capitalizing on catchy phrasing and trending aesthetics is perfect for a younger audience, while a more mature audience might appreciate a more professional tone with a timeless feel. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0972943d-0cbd-41eb-b89a-e0be1ba60de9/d9ba5f0afd65856945b617701f9f1e79.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #2: Highlight Key Features and Benefits A product description should always be unique to that product and explain the benefits of its features. Those benefits could be anything, but ideally, they will mean the most to your intended audience. Product descriptions show features and benefits that meet your customer’s needs. That may mean that a garment is high quality or high fashion — or both. Consider how those key features will benefit the customer. For example, rather than just mentioning a product has a stretchy waistband, highlight that a stretchy waistband is comfortable for everyday wear. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2a7129ed-b20d-4f0a-9ed6-48c24b4ca651/c6b4e26b6296bea2127c3dd70f80655e.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #3: Use Sensory Language Engage the customer’s senses with sensory language. Sensory language is a descriptive language that evokes sight, smell, sound, taste, and touch. Especially in an e-commerce marketplace, it is important to help customers imagine what an item is like. What would this item be like if they were holding it in their hands, and what qualities would be most appealing? For wearable items, describing a product’s feel and look is paramount. Sensory language could describe the feel of a fabric or how it is intended to look, whether oversized, silky, or luxurious. Describe your product to help customers visualize it. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e4b73a82-cc3e-44f5-b973-dc1a692f6968/d60b0927f73e81d709710ad606369f1a.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #4: Tell a Story A story doesn’t have to be long. For example, painting a picture of a girl’s night out would be perfect for a mini dress’s product description. Help your customers envision themselves using a product with the power of storytelling. But not any story will do. Make the story or scenario relatable to your audience so they can see themselves using it. A girl’s night out might not work for a workwear fashion brand, so keep in mind what situations your customers would find themselves in and incorporate that into the product description. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f6218bd7-bf85-4d2b-8e15-c9ef29743a8b/4b3fdeda2fabbbe37cf6263e579e55c9.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #5: Use Social Proof Social proof is perhaps the most valuable aspect of a product description. Customer reviews and influencer collaborations are perfect for building brand reliability. Rather than trusting what a brand says about its products, humans are more likely to trust another customer's experience. Positive customer reviews will seal the deal. User-generated content is another way to boost product sales. Customers can run across UGC anywhere on social media. Seeing a real customer review a product authentically (and hopefully positively) not only translates to increased site traffic, but it also increases a brand’s credibility. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ff831a1a-d853-46af-ac31-37b11dd84c4d/1b11e5fc328420f1f57244d2138b44c3.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #6: Be Clear and Concise When writing product descriptions, avoid complicated jargon, but don’t over-simplify either. The sweet spot is using everyday phrasing and backing up more complex ideas with facts. Also, consider customers won’t spend much time reading a product description, so keep it short. Since shoppers are looking for reasons to choose a product, offer highlights and positive facts in straightforward language. The clearer and shorter you can make a description while also discussing the benefits of the garment, the better. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fe9784fd-ee2c-48fa-ba78-3a044f30f294/655bc7fa43189ee9235be97e760609a2.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip#7: Optimize for SEO Incorporating relevant keywords will optimize for SEO and elevate an e-commerce site in search results. Using SEO keyword software like those offered by Semrush, you can research which keywords are best to use within product descriptions. Descriptive titles that include keywords or highly searched words will perform better than generic titles. A descriptive title with no more than two keywords and no longer than 60 characters is best. Remember to also optimize meta descriptions for SEO. These short blurbs appear under your title on search pages and describe what your site offers. Including keywords and relevant information in meta descriptions is important. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a05b3d29-e04d-40b6-b224-c7818bf7e8d9/9e2ebb437558e6a2ad85b20a9570d0f6.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #8: Incorporate Calls to Action Guide the customer to action by including clear calls to action. CTAs can include satisfaction guarantees, limited-time deals, or other enthusiastic claims that appeal to customers. Clear and effective CTAs will push a customer to action on an item. Persuasive language in CTAs looks like active, instructive language. It tells a customer what to do with reasonable phrasing; that could sound like limited time, add to cart, order, explore, or continue shopping. These calls to action might seem simple, but incorporating them within product description pages makes it easy for customers to perform a desired action. After putting the effort into marketing the product, calls to action encourage conversions. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/77888224-837a-4908-99c7-57f4aa0de322/69d437f7eafc19b2e363b43c3d56b2d4.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #9: Use High-Quality Images Consider the difference between listings on ASOS versus Craigslist. Which is more trustworthy to buy from? Compared to a community marketplace like Craigslist, it is no contest that ASOS presents more trustworthy, professional-looking products. You can attribute part of that to the high-quality images they use. Adhering to a high standard for images and presentation is important when building trust with customers. Customers want to see the product in as much detail as they would in person. High-quality images should feature products from multiple angles and in real-life contexts. Featuring as many angles, movements, and natural scenarios as possible will help customers conceptualize how a product might perform in person. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/9fc45c4f-2cfc-4d9c-b401-b899026783b7/edd8036f52e7d1f3847a0dc821aa7e6e.jpg Blog - 10 Tips for Writing Compelling Fashion Product Descriptions That Boost Conversions - Tip #10: Proofread and Edit Unlike in-person shops, e-commerce sites rely entirely on product descriptions and their digital identity. So proofreading and editing website copy and product descriptions is vital to presenting a professional image Once you’ve checked for spelling and grammatical errors, consider refining your copy too. This process involves improving readability, professionalism, and tone. Refining should also occur after analyzing site performance. Editing website copy according to data-driven decisions allows fashion e-commerce sites to constantly improve. https://www.charleneandco.com/blog/how-a-strategic-content-plan-can-skyrocket-your-fashion-e-commerce-sales-in-2024 monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3b30dc8b-d0ae-44a3-bb75-53b0e876a72a/cb70e076b299d06016b00f60bf2655fd.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Understanding the Importance of a Content Plan A content plan is a detailed outline of achievable goals that push a brand towards an even larger goal. Say a brand wants to publish three videos on its YouTube channel and five reels on its Instagram channel and launch a new product on its website over two weeks. Adding specific dates and content ideas would solidify this plan with quantifiable goals. These specific goals encourage consistency and brand recognizability, leading to an increase in audience interaction. What makes a content plan different from a content strategy are the detailed actions a brand takes to enact its strategy. The key to increasing your fashion e-commerce sales is establishing detailed goals, a recognizable brand, and a target audience. This allows fashion e-commerce brands to achieve their goals efficiently. According to Forbes, brands that maintain a consistent brand presentation across all platforms can increase revenue by 23%. For success in fashion’s highly competitive market, establishing a strong, attractive, and consistent brand voice will be crucial for pushing audience engagement. A content plan is the best way to organize this. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/808da1db-a248-4707-813e-d834050a0a7c/cdbd88ead9a66703533b4cbb6cf5024d.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Step1:Define Your Goals A content plan helps fashion brands organize their progress through clear, measurable goals. Utilizing a unique content strategy that considers a fashion e-commerce brand’s vision, a content plan creates a detailed schedule for anything from weekly social media posts to website updates. Creating detailed dates, subjects, and actionable items in your content plan will help your fashion e-commerce brand meet the goals outlined in your content strategy. Your strategy should include short and long-term goals, with short-term goals fluctuating as needed. Content plans should also keep business objectives in mind so necessary sales or customer retention increases are made. Aligning your long-term sales goals with your content plan will help you achieve those goals sooner. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d9e19423-e6f0-4b91-8122-c7660d779c9c/Screenshot+2024-08-19+at+12.00.27+PM.png Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Via Semrush - Get Free Trial Here. Step 2: Know Your Audience How do you achieve your fashion e-commerce goals? First, you must do market research to understand your target audience. That is who your content will appeal to. With fashion e-commerce, understanding the age, gender, and demographic of your ideal audience involves considering what you sell and whose needs that product caters to. After establishing an audience, you can use Semrush to access audience insight reports to help you understand if you are meeting your audience’s needs. Buyer personas are another useful tool for fashion e-commerce brands trying to understand their audience. Buyer personas represent an ideal customer’s interests, demographics, needs, and wants. By completing audience research and understanding who your brand appeals to, your brand can adjust to better serve that buyer persona. This encourages a stronger relationship between your brand and your current, or potential, customers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ffa1de7b-261f-49e7-aba6-6c9f4cc90831/7afe5cc0a1e4a7d03443afe8659257f9.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Step 3: Content Types and Formats Mixing up your content types could involve posting on a blog, making informational videos, or releasing social media updates. Fashion e-commerce brands need to diversify their content to broaden their reach to ideal customers. People don’t limit themselves to shopping on only one platform, so your content shouldn’t be limited either. Content formats that work well for fashion e-commerce include lookbooks style guides behind-the-scenes videos and influencer partnerships Capitalizing on the wide reach of social media platforms like Instagram and TikTok is a perfect way to increase fashion e-commerce sales. In fact, in 2023 an estimated 106.8 million people made purchases through social networks, and that figure is only projected to increase. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/48b8e1d9-ba0b-4e4e-a4da-c4393067324b/7e9220ebce926ea163a3f4989efff599.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Step 4: Content Calendar Perhaps the most important part of a content plan is the content calendar. First, your brand must discover its goals and how to approach its audience through content. Then comes planning out specific projects, release dates, and times. By managing a content schedule, your brand can remain on track with its goals. Planning ahead makes consistent posting possible, and with that comes increased reach and engagement. Planning ahead also means taking advantage of holidays, back-to-school shopping, special events, and seasons. Predicting your customer’s needs ahead of time allows you to cater your content and products to them. This strategy is used by almost every brand, and it works because it is convenient for customers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b654c428-6dfc-48b2-865e-028ed069f0ad/Screenshot+2024-08-19+at+2.10.48+PM.png Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Via Semrush - Get Free Trial Here. Step 5: SEO and Keywords When creating content for your content plan, consider incorporating relevant keywords. Research keywords and consider which keywords will help your website compete amongst other similar fashion brands. Especially when writing website copy, incorporate keywords to increase site traffic. There are many ways to optimize content for search engines. Some of the best ways include short, succinct titles with keywords, frequent use of relevant keywords within quality content, including internal links, and using keywords in file tags, alt text, and URLs. Incorporating relevant keywords into every aspect of your content will make it easier for audiences to find you through search. Just be sure to not overdo it within readable content. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b742ac64-4c8f-47aa-8aae-9d66b9766ad0/e5423ccdc184f029d0dd8a168c2203fa.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Step 6: Leverage Social Media Social media is a relevant tool, especially for fashion e-commerce. To optimize your content plan, choose the right social media platforms for your brands. Discuss whether content on TikTok or Instagram may perform better; for example, TikTok Shop might perform better than Instagram Shopping for fashion retailers. When you decide whether to use Instagram, Facebook, TikTok, YouTube, or any other social media platform, consider ways to get your audience’s attention. For a fashion e-commerce brand that appeals to Gen Z for example, using a trending audio for an Instagram reel featuring your apparel might be your best bet. In other cases, interactive posts, hashtags, or influencer collaborations could help boost engagement. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/530f27ca-34a4-4c8a-a1ad-14791e12f176/2766898770863c97c634a37e07a20cb7.jpg Blog - How a Strategic Content Plan Can Skyrocket Your Fashion E-Commerce Sales in 2024 - Step 7: Measure and Adjust After a while of enacting your content plan, it is time to use analytics to measure your content’s performance. This will determine if the content is reaching the right audience and if your content strategy needs adjusting. Using analytic tools like those offered by Semrush or Hubspot will help you refine your content strategy over time. Analytics data will show you engagement, site traffic, purchase conversions, and more. Any brand, but especially fashion e-commerce brands must consider what content is performing well, and what is converting to sales. The iterative process is a repeated cycle, and it allows brands to adapt to their audience to get their ideal results. https://www.charleneandco.com/blog/maximizing-engagement-through-interactive-content monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b6ed6f67-955a-4956-b314-b2fb5c5cb653/8fa83ce57ba4001bb87620e665687081.jpg Blog - Maximizing Engagement Through Interactive Content - Quizzes Quizzes test a user on their knowledge, but they are also used to provide users with a diagnostic: Buzzfeed has found immense success with Quiz Party by quizzing people on things like, “What Kind of Cat Are You?” https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6793f2e6-bbe9-457d-ad4b-906f72b1396a/d0595b6f5a39806f3b2780fa0573fe8a.jpg Blog - Maximizing Engagement Through Interactive Content - Games Games are an obvious choice because users are drawn in by enjoyment and the possibility of winning. Wordle and Connections are the top two games produced by The New York Times. They are huge hits that draw attention to their publication. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6c2c0481-6020-40c4-8952-0be2c5541576/b94d2af04d0bd00dbd03dc46bb25c107.jpg Blog - Maximizing Engagement Through Interactive Content - Polls Polls allow users to vote or state their preferences. They demonstrate a brand’s commitment to understanding and considering its audience. HelloFresh uses polls to determine meal plan preferences. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/085178c7-06f8-4dd2-910f-b3e4bfb7ef92/9a70df81b09145a4420e771f70ce666c.jpg Blog - Maximizing Engagement Through Interactive Content - Videos Interactive video content typically incorporates questions, animation, and more. This is very appealing to visual learners. Crash Course has revolutionized education using videos. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a8504393-b827-45dc-b7e8-9aac9331531d/80613260645f732ef5d13e1b2ed72720.jpg Blog - Maximizing Engagement Through Interactive Content - Infographics Visualizing information for users appeals to those pesky attention spans. Done well, infographics present information in an immediately digestible format. In Nike’s featured article “Never Done Challenging Convention,” they feature looping animated infographics and videos. Their interactive content leaves viewers with the campaign's overarching message: Legends are never done. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/023ffaf3-2a86-43f6-9d18-0a1c848113b1/d8cbd27d63b52584295a59355ad04f23.jpg Blog - Maximizing Engagement Through Interactive Content - Calculator Calculators are a more practical tool. They calculate anything from rent affordability to tax brackets, providing users with useful information. Zillow offers a rent affordability calculator that is incredibly useful to users. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1c1679aa-c40e-4b15-8226-251a6d08c233/35a54b7615b717708a7b4f12f80f72f3.jpg Blog - Maximizing Engagement Through Interactive Content Luckily, creating content is more accessible than ever. With an established brand, you can use existing themes—or even existing content—and convert it into interactive content. Tools like Canva, Typeform, and Outgrow can generate quizzes, polls, infographics, and more. Professional video editing options are Adobe Premiere Pro and Canva. But CapCut is another popular option because it allows you to create social media videos that can be shared on any platform. Using social media can promote interaction as well. After all, social media is built around individual interaction through likes, shares, comments, DMs, and more. Videos might perform better on Instagram, whereas animated infographics would serve a website better. Tracking your engagement, site traffic, and metrics is a good way to find what works for you. You can track the reach of your content using analytic tools like Hotjar Limited and Google Analytics. These analytics tools are behind a paywall, but it is a worthy investment. For those who would rather start small, social media business accounts on Instagram, TikTok, and YouTube offer account insights for free. https://www.charleneandco.com/blog/what-to-do-if-your-freelance-niche-is-dying monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b7fe5279-7aab-48f8-a736-0fdb0dfc08e8/0f2ba35ff07c0272d2c656eef9395d68.jpg Blog - What To Do If Your Freelance Niche Is Dying… - Developing Your Niche Let’s say you are a freelance writer. Maybe you aren’t seeing the same numbers you were in years previous, and you’re worried freelancing might be over for you. There isn’t much freelancers can do about the state of the market, but they can change how they fit into it. For any industry professional, growth is important. Developing your niche into lucrative areas could just get you back on your feet. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8498f2b5-4d2f-4bdb-8007-ec38375c5b39/Screenshot+2024-06-10+at+5.22.48+PM.png Blog - What To Do If Your Freelance Niche Is Dying… - Make it stand out Freelancing Stats via Exploding Topics https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ba473c7a-3f8e-471e-bba3-6e9c75bede5e/a17ce5c432553b6e4792a69bdee6f1ec.jpg Blog - What To Do If Your Freelance Niche Is Dying… - Micro-Skills A smart solution for everyone, freelancer or not, is to develop micro-skills. Micro-skills are building blocks for larger projects, such as SEO/SEM experience for a freelance writer. This goes hand-in-hand with developing your niche into more lucrative markets. Hubspot Academy is a fantastic example of a place to gain some valuable skills. Hubspot offers tons of educational resources, some for free. Skills and certification training is an accessible way for freelancers to learn these marketable skills. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f437e2c1-305e-4c94-9f25-bff44af40cf6/Screenshot+2024-06-10+at+5.52.29+PM.png Blog - What To Do If Your Freelance Niche Is Dying… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d6541b30-bf83-47a5-8621-af401e5662d5/e561a420144619d82dbc25e286bfec3d.jpg Blog - What To Do If Your Freelance Niche Is Dying… - Persistence With a competitive job market, it is easy to despair and believe your career is dead, but consider where you stand. Completely upending your career may not be an economical decision, especially since the evidence shows freelancing isn’t dead. Based on GDP forecasts, the labor market is growing despite public worry. The jobs are there, it’s just that the competition is livelier than ever. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/217c7f2c-49f1-40bb-848f-5d22bba64bc6/Screenshot+2024-06-10+at+6.01.12+PM.png Blog - What To Do If Your Freelance Niche Is Dying… - Make it stand out BEA: first-quarter forecasts for 2024 https://www.charleneandco.com/blog/this-tool-is-helping-ecommerce-fashion-retailers-look-like-editorial-powerhouses monthly 0.5 2024-05-28 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5b7c2bc2-3cf2-482e-99f2-f2f39777a9b4/Botika_real_example_basic_photo_upgrade.png Blog - This tool is helping ecommerce fashion retailers look like editorial powerhouses - Make it stand out via Botika.io https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0e28518a-3874-4412-bd1b-7ad2467cc87f/Screenshot+2024-05-27+at+4.51.32+PM.png Blog - This tool is helping ecommerce fashion retailers look like editorial powerhouses - Make it stand out via Botika.io https://www.charleneandco.com/blog/the-power-of-evergreen-content-building-a-passive-income-stream-with-timeless-blog-posts monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/dec71b16-4edb-46df-af5e-cb6ef16752ac/content+planning.jpg Blog - The Power of Evergreen Content: Building a Passive Income Stream with Timeless Blog Posts - How to Choose Evergreen Content Ideas Consider commonly asked questions related to your expertise or brand. This can be anything from “What is matcha?” to “How to scale your business”. Got it? Translate that valuable information into an easily accessible blog post. If it effectively answers a common question, it will lead to more site traffic over time. For example, answering “What is SEO?” would be a valuable evergreen blog post topic. Someone will always be looking that up. But if you need some help, you can also use tools like Semrush for topic research. But remember, most evergreen content is easy to spot as it appeals to common questions in your industry. Just take your time to research, understand your audience, and build up your content ideas. You want to use evergreen content to demonstrate your expertise. After all, you are what makes your audience stick with you! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ce33188a-3dea-406d-994a-902b53f94a43/Screenshot+2024-05-07+at+11.11.51+AM.png Blog - The Power of Evergreen Content: Building a Passive Income Stream with Timeless Blog Posts - Planning Your Content Learning about evergreen content is easy, but what about the plan and action? The next step would be to organize a consistent posting schedule. You could do this on Google Docs, Microsoft Office, or any documentation software, but if you are a little greener to blog planning, you may want to invest in a pre-organized blog planner. You may already use a planner for your work, hobbies, or personal life. Especially if you are busy (freelancers, business owners, parents, students… I see you), a planner can help you stay on track and efficient. Charlene & Co. Media’s high-converting blog planner offers organization for your blog, SEO research, goals, and analytics. It’s a great option for those who aren’t sure where to start with blog planning or those who want a pre-organized place to document their ideas. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d07e3ff3-42fd-4b0f-a89b-5c152bb4b690/work+from+home.jpg Blog - The Power of Evergreen Content: Building a Passive Income Stream with Timeless Blog Posts - Next Steps Now is the time to write those evergreen blog posts on your schedule and show your expertise. While surface-level information will be useful to some, a truly evergreen blog post will let the value of YOUR words shine. It’s what will keep your audience coming back to you and not any other blog site. If you show your authority on a subject, your evergreen content has a higher likelihood of catching a greater audience over time. Once you’ve got a few evergreen blog posts on your blog, more people will view your website, blog, or what have you. It’s just a matter of proving the value of your brand and building on your customer base. Keep it new, do your research, and be the master of your niche! If you are passionate and informed, audiences will keep coming back for more. https://www.charleneandco.com/blog/lead-magnet-dos-and-donts-for-creating-effective-offers monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f78ba461-8456-441a-b82b-e7dfbf044109/Screenshot+2024-04-21+at+3.35.56+PM.png Blog - Lead Magnet Do’s and Don'ts for Creating Effective Offers - 200+ Freebie Ideas To Get Email Addresses (By Industry/Niche) Sign Up Below To Get Free List https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8c92aa35-3eec-4472-b776-cb12cb64262d/GENERATE+CONSISTENT+SALES+FOR+YOUR+BRAND+WITH+THESE+TOOLS.jpg Blog - Lead Magnet Do’s and Don'ts for Creating Effective Offers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/generate-consistent-sales-for-your-brand-with-these-tools monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/08825531-7ac5-43c0-9dc9-f47d72bdb1d4/Screenshot+2024-04-06+at+7.07.31+PM.jpg Blog - Generate Consistent Sales for your brand with these tools - Notion Notion is a great place to start your project management journey. It has everything you will need to manage your team’s workflow efficiently: AI assistants, project management software, customizable calendars, and document-sharing tools. Each of these things helps your team use their time effectively, leading to increased productivity. Pricing starts at $0 for the personal package serving up to 10-member teams. For midsized teams, the plus and business packages may be right for you; the plus packages start at $8 per user, and the business package at $15 per user. They also have an enterprise package serving larger organizations if that is what you are in the market for. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b7ae74ee-075d-4887-a7f5-9fd5a3315178/Screenshot+2024-04-06+at+7.18.14+PM.png Blog - Generate Consistent Sales for your brand with these tools - Asana Asana is widely used by well-known brands like Amazon, Google, and Spotify. This platform uses organizational tools to prioritize scale and growth, which is great if you are looking to boost your business and make larger profits. They do this by integrating project management, workflows, goal reporting, AI assistance, and other resources. If you are looking to take your brand to the next level, Asana is a popular option that is worth a try. Pricing starts at $0 for teams of up to 10 members, and the starter and advanced packages range from $10.99 to $24.99 per user. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1cee9e7e-9ec5-48a4-b52a-d63e49f2ad2a/Screenshot+2024-04-06+at+7.26.24+PM.png Blog - Generate Consistent Sales for your brand with these tools - Monday Monday is known for their reliable work management, but they also offer sales CRM and DEV products. For productivity, you should just look at their work management software. Their work management software has tools for each team, including HR, IT, marketing, design, and more. But like the other project management software, they also have tools to track progress, tasks, schedules, meetings, and more. Pricing starts at $0 for their free package. Basic starts at $9 per seat, and it goes up from there for larger teams at standard, pro, and enterprise levels. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f02eb4bd-64a0-4afd-bd96-cb4247c76aa0/Screenshot+2024-04-06+at+7.34.54+PM.png Blog - Generate Consistent Sales for your brand with these tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/47aa77a4-3d11-4a82-b854-6c64fa9a92db/Screenshot+2024-04-07+at+12.32.19+PM.png Blog - Generate Consistent Sales for your brand with these tools - Buffer If you are interested in using social media for advertising and outreach, you may already know that it takes consistency and an understanding of your audience. With Buffer, you can use their social media toolkit to help you generate content, schedule posts, monitor analytics, and engage all in one place. Their tools are great for smaller businesses looking for insights into their content. With these insights, you can adjust your brand’s content accordingly and boost engagement! Like most platforms, they offer a free option for personal use, with essentials and team packages for bigger teams. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fd29ef35-19c3-405f-848a-852da5df6311/Screenshot+2024-04-07+at+12.44.03+PM.png Blog - Generate Consistent Sales for your brand with these tools - Mailmunch Mailmunch said it: grow your audience and boost your sales. Have you ever seen those opt-in popups and banners on websites? That's what Mailmunch helps you create. You can design newsletter opt-in forms, exit pop-ups to push engagement, and more. This email marketing tool specializes in gaining subscribers through pop-ups. These tools increase the likelihood of repeated engagement once a customer has visited your site. If you can get them to opt in, you can generate leads and profits. If you are interested, you can sign up for Mailmunch for free. However, if you are looking for more advanced tools, their premium plan is priced at $13.99/month. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/7c653292-14be-466f-9c0e-cc5ca29f1ce1/Screenshot+2024-04-07+at+1.57.42+PM.png Blog - Generate Consistent Sales for your brand with these tools - Collabwriting Browser extensions! I love how convenient they are, and Collabwriting applies to anything from content creation to legal web highlighting. Collabwriting is useful during the research process; it allows sharing, note-taking, and collaboration on web pages and PDFs. Now all your brand research can be efficiently condensed and shared with your team. They offer a personal extension for free, a personal pro version for $10/month, and an enterprise version coming soon! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/bffe6d55-54e7-4222-a87d-9ad0d71232af/Screenshot+2024-04-07+at+2.08.06+PM.png Blog - Generate Consistent Sales for your brand with these tools - Basecamp This tool is geared toward the project management side of things, but it is also great for collaboration. Most project management software is. Everything is centralized on one page: communications, docs, to-dos, check-ins, and chats. It’s thoroughly customizable, and it helps you and your team stay on the same page. Literally. You can try Basecamp free for 30 days before you choose between two plans: Basecamp and Basecamp Pro Unlimited. Basecamp is $15/user/month and Basemap Pro Unlimited is $299/month with unlimited users. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a6cd8170-7d2e-4257-83fb-0577c3cef2aa/Screenshot+2024-04-07+at+2.14.49+PM.png Blog - Generate Consistent Sales for your brand with these tools - Hubspot CRM helps entrepreneurs manage customer interactions and track sales activity. Using CRM analytics, brands can optimize customer satisfaction and streamline sales processes. Hubspot does this for you with its free CRM software! With Hubspot’s CRM software, you get access to a dashboard that visualizes the sales pipeline. They also provide reports that track sales activity and monitor team performance. Now you can spot successes and areas needing improvement for your team. It really is the best for companies looking to scale and provide top-notch customer service. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d79022b6-830c-4a74-8601-3d72a705ad07/Screenshot+2024-04-07+at+2.28.55+PM.png Blog - Generate Consistent Sales for your brand with these tools - Salesforce Salesforce offers CRM software and CRM modules that teach you how it works. There is a lot to learn about managing customer service interactions, agent productivity, marketing, e-commerce, and more. So, if you would like to learn more about CRM, this could be a good place to start. You can access these resources with a free trial—just to see if it is the best fit for you. After that, there is the starter suite, professional, and enterprise packages to choose from. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/916ee6ee-47f5-4749-b13d-f26b8a1b1fba/Screenshot+2024-04-07+at+2.34.26+PM.png Blog - Generate Consistent Sales for your brand with these tools - Notion Notion offers 85+ CRM templates that you can easily integrate into your workflow. It is optimized to track deal closures and serve your customizable sales strategy. With an efficient CRM system, you can make more sales and higher profits. And if you already have the Notion project management software, their CRM templates will be available to you and easy to incorporate into your workflow. https://www.charleneandco.com/blog/how-to-get-pro-worthy-pr-for-your-brand-without-breaking-the-bank monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/81959a95-2233-4fdd-b8c1-1cdd1292bc07/pr+lifestyle.jpg Blog - How to Get Pro-worthy PR for your brand without breaking the bank - Visibility Era Workshop ($37) For Product & Service Based Businesses Terrified of being seen? This self-paced 60-minute training will help you navigate your visibility fears & create your visibility persona. 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A self-paced media mentorship program to learn how to land top tier media, secure press placements, get booked on podcasts and be featured on TV. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fb977687-5147-43b9-b401-099323fed4e2/the+author+to+her+book.jpg Blog - How to Get Pro-worthy PR for your brand without breaking the bank - From Author To Iconic ($47) A step-by-step masterclass to expand your book's shelf life & learn how to land more interviews for your book. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5ee1767a-b5bd-4e68-8164-160f210030b3/fashion+brand+company.jpg Blog - How to Get Pro-worthy PR for your brand without breaking the bank - Find Your Irresistible ($497) For Product & Service Based Businesses Learn how to create a standout business and brand by perfecting your brand positioning, and "become the niche" through this self-paced, bingeable course! https://www.charleneandco.com/blog/4-gold-vermeil-jewelry-brands-that-are-nailing-their-copywriting-heres-why monthly 0.5 2024-03-23 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6ccbbc18-cc0b-4434-9d89-12cb2a4b2832/gold+vermeil.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Here are four things all these brands incorporate into their copywriting: Simplicity Authenticity Emotional Appeals Information https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/57e294fe-6dbd-4c7d-9098-643eb0236bb7/luv+aj.jpg Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - What Is Gold Vermeil? Gold vermeil is an affordable jewelry option that gives the appearance of high-end jewelry, without the price tag. By requirement, real gold vermeil uses no less than 10k gold in a 2.5-micron thick layer, and it is always backed by precious metals like sterling silver. However, as an affordable jewelry option, brands must ensure it gets presented to the correct audience. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/84ed1b7a-f419-4a5d-8870-4137cce76a4a/Screenshot+2024-03-20+at+6.37.42+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Source: Mejuri https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/701e89e7-663a-4355-a922-b3a09b81fcf5/mejuri+story.jpg Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Story Mejuri’s fine jewelry can be coupled with their effort to make a positive impact on the world through responsible business practices. Consumers support responsible brands, which is why using this eco-friendly narrative works in their favor. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/485b04c5-6caf-475f-8ea1-e65dfa9b9ae0/Evergreen__045.jpg Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Authenticity When you take a look at the product descriptions on Mejuri’s website, they are short and witty. All of these things make it feel authentic — like you are talking to a friend. Keeping a friendly tone is a fun way to appeal to audiences and help them remember your brand. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a1cc315f-2782-4929-a907-36b20e73adbb/Screenshot+2024-03-21+at+4.28.41+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Benefits-focused Wording For their Tube Huggie Hoops, the description focuses on the benefits: comfort, effortlessness, handcrafted, and security. Using benefits-focused wording is a great way to sway customers. They want to know how gold vermeil will serve them! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1e3fc4df-3231-4fa9-bd82-628655cd884b/Screenshot+2024-03-20+at+6.33.35+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Source: Wanderlust & Co. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b1e4a627-c926-4431-acc2-1ffca927c465/Screenshot+2024-03-21+at+4.34.13+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Word Choice Like most successful modern jewelry companies, Wanderlust + Co’s copy is friendly and appealing: they establish personability using impactful titles like “Labor of Love,” “Made with Care,” and “Founder Led, Community Built.” All four brands use similar word choices, typically to do the same thing as Wanderlust + Co: make their brand personable. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/09795230-4e56-4b73-b2bc-f295d2fb1f28/Screenshot+2024-03-21+at+4.39.41+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Interactive Copy Having an easily searchable and navigable website is how copywriting gets to do its magic. This brand utilizes a “Quick View” feature to encourage exploration. It also happens to let customers add a product to their cart without leaving the page. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b08b5b08-59ec-44b6-ba2a-6444dfcc1caa/Screenshot+2024-03-21+at+4.43.13+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Appeal to Audience Understanding your audience is pivotal when you’re trying to reach them. Wanderlust + Co uses product descriptions to address potential concerns. They intentionally mention that each piece is free from base metals like lead and nickel (tarnishing nightmares) and that there is an e-coating to maintain the luster of your jewelry (promoting longevity). https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/834845b8-97b1-4c6c-abb2-662c2d5cf5b3/Screenshot+2024-03-21+at+4.52.16+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b77a0143-cf40-44eb-be21-6ba417b26db3/Screenshot+2024-03-21+at+4.57.41+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Big Names If your company interacts with celebrities or big brands, use that to your advantage in your copywriting. Luv Aj remains authentic while emphasizing collaborations, celebrity customers, and big-name retailers that stock their designs. This tactic pushes audience recognition for prolonged engagement. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c905b75c-a72e-4781-b35b-cf5c13e565b6/Screenshot+2024-03-21+at+5.22.30+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Effective Titles This brand has affordable and luxury offshoots: Luv Aj and Luv Aj Fine. It is the first thing you will see at the top of their website. It’s easy to understand, and when you see Luv Aj and Luv Aj FINE, curiosity makes you want to click. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/eb1db165-aeb5-4e06-950e-b9dba8ca7723/Screenshot+2024-03-22+at+8.35.53+AM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Icons A way to simplify information is through icons. Luv Aj uses icons in product descriptions to efficiently deliver three qualities of their jewelry: 14K or sterling silver metals, conflict-free lab diamonds, and no wholesale markups. In a few seconds, these icons communicate value, trust, and affordability. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b54c3dc5-9e5e-4090-93df-e9c1476ee02d/Screenshot+2024-03-20+at+7.01.05+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Source: Uncommon James https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/00d6ee58-3e9f-4d84-8fcd-b4b0acccf333/gold+vermeil+jewelry+collection.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Optimizing for SEO When optimizing for SEO, you must use high-engagement words. Uncommon James does this by having a dedicated section for vermeil with information about it spread across multiple places. Spreading keywords like this across the website will help increase engagement. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1ce0d1f4-39fb-431d-bda4-c7ce5bd4d3e3/vermeil+jewelry.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Emphasizing Relatability For that vermeil section we were talking about, they provide a blurb about how to say “vermeil” and more about it. This friendly copy is relatable, courteous, and informative. Friendliness goes a long way for a brand, and Uncommon James knows this well. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fed3ea6b-6fbf-440f-aae7-4cfc23c97d49/Baby+U+Vermeil+Huggies.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Visual Information Images and titles aren’t the only visual information on the website: icons engage those scanning eyes. Each time a vermeil jewelry product pops up as you scroll, it is designated by a “vermeil” icon. Why is this important? It distinguishes the product and encourages engagement. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2e80196b-1798-4957-80d6-d78b994f9474/Screenshot+2024-03-20+at+7.08.15+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e74c0d06-756c-4472-89b1-4a7f25feb577/Screenshot+2024-03-20+at+7.12.27+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/da325884-bdc6-4742-b87c-d8e1d1423b2c/Screenshot+2024-03-20+at+7.17.41+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d66d1102-0660-4b4d-bc1c-8bbed2b5c972/Screenshot+2024-03-20+at+7.19.01+PM.png Blog - 4 Gold Vermeil Jewelry Brands That are Nailing Their Copywriting, Here’s Why… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/8-ways-your-brand-can-get-free-publicity monthly 0.5 2024-03-17 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8ba59313-7648-483d-b814-a992ff0ff8dd/Modern+Small+Business+Solutions-5.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Your Business Will Never Be The Same No other tool has everything it takes to completely optimize your content. Your website deserves to stand out, not blend in. Try it for Free, and let me know how much you love it! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/206d9287-ec23-4152-bc01-25d890a33871/networking+for+women+founders.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Network with journalists or bloggers Create a spreadsheet of journalists and bloggers who cover your industry. Include all their contact details. Send an email to them, sharing your story, and offer to be a source for their stories/articles moving forward. Prove your expertise in your message. You’ll quickly become highly valuable to them, and they won’t say no. This will not only help you get covered by the media but is also a way to establish yourself as a thought leader in your industry. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c1a73f66-e5ca-410d-a8e8-9fc40b2f5780/makeup+artist+events.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Attend Industry Events Going to industry events and conferences is a great way to network and build relationships with other professionals. Many times these events offer speaking opportunities, which you should definitely accept in order to build your authority as an expert in your industry. Not sure which events to attend? Follow bloggers and journalists in your industry and see what events they are attending. Attend those! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e04ec3b7-06f2-491c-9d4a-c2db038e0e70/blog+content.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Offer exclusive content Reach out to bloggers or publications in your industry, and offer them exclusive content. Some examples of what you could offer them are industry reports, surveys, and interviews. These are very powerful PR tools. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/46c3bc54-0792-483f-84f5-a8fb37a1254e/d1905917f7904bc478efa4608acc93da.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Leverage influencer marketing This strategy is not totally free. Offer influencers in your industry, exclusive content, product samples, sample services, etc. When selecting the influencers to work with, choose those who have a strong following in your industry, and who match your brand’s voice and tone. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5502ca03-bb32-4a04-8eda-126df18a8fd6/23b581645258013487a15e51ae2a1f64.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Utilize Press Release Distribution services Take advantage of free press release distribution services! Some great ones to consider are PRWeb, and PR Newswire. This can help you get free PR by distributing your press releases to journalists and bloggers. You’ll reach very large audiences easily and increase your chances of getting media coverage. Make sure to write your press releases in a clear and concise manner. Include relevant information that will make bloggers and journalists want to write a story on it. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a60d431b-54f3-4236-8e41-00e4488d15fa/particle+face+cream.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Create a strong press kit A solid press kit is key for Free PR. It should include your brand’s story, background information, pictures, videos, and press releases. Make sure all images and videos you include in the press kit are high quality. Also add detailed information about your brand, products, and/or services. Your press kit should easy to access, download and share. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/479b0ce3-003c-4835-ae10-a73cecef713c/f7fece522af4d7a86ba710105a4140bc.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Utilize Your Customer Reviews or Testimonials Ask your satisfied customers or clients to share their experiences with your brand, services, or products. Use their review in your marketing materials, landing pages, press releases, etc. This will help you establish authority, and build trust with your audience and followers. This can also lead you directly into getting media coverage. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/85307e40-4921-4aa6-9d7e-d6d2ce420033/award+ceremony.jpg Blog - 8 Ways Your Brand Can Get Free Publicity - Participate in industry awards Look for awards that are relevant to your industry and that recognize companies and products that are similar to yours. Awards can help you establish yourself as a thought leader in your industry and can provide valuable recognition for your company and its products and services. https://www.charleneandco.com/blog/the-most-effective-content-marketing-strategies-for-beauty-brands monthly 0.5 2024-01-09 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ecec70ce-c067-4a5c-9804-310e4e039645/selenagomez1-989573a61f674999b51f9f569d4cc93a.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Byrdie https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/68477e32-386b-4efa-a1ee-7349617176b7/floating-liner-l.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Beauty Crew https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/bdd165e0-428a-41c0-a7fc-535d28c6a087/886fa6a37ba518cb3e2e5e2ded49a40a.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/69766658-c12e-4dba-8dbf-c639d4e69f85/a172a4f8231be88546b40497c47365e8.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: FD Market Co. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0da9f49b-bcb8-4bd1-b613-9727af36905a/97919d905ee4552d37dff6397abba8f3.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/90835911-b3c3-4bd7-92d7-0a2a31e707ac/a463b644b80e0646f17efe617da5e10a.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Blanches Studio https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8192b30a-4f23-428d-8606-a2b19e2d6fc8/103ae046583d3d60de07c6c6b2afca29.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Blanche Studio https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f8137c8e-bac5-4660-a46d-7b6f487484ea/ec21ee92f64d04070a6af9d18d2f905e.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Lux Unfiltered https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/99a73360-4ca8-4035-82fb-c64df5ce5056/b82c2864e48525c713b1a211c89299db.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Haute Stock https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a77c097d-353f-463d-8936-5beb68d50c60/19daebbcf6ca44a9f1db9d71df103f32.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Behance https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/193f83c2-fe36-4e67-b792-bb39a38c3850/402cc1c19fb22d5447f8aa2ab5300010.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Studio Kynd https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/23bd874d-51ea-4938-b741-693aa754296e/d1165cfa7a742f7d6864922554854c91.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8c45ef03-cfaa-495b-bd43-2d9214db22fa/179457e376ad9f772d7eacbff23705e7.jpg Blog - The Most Effective Content Marketing Strategies for Beauty Brands - Make it stand out Source: Thirteen Lune https://www.charleneandco.com/blog/the-seven-elements-towards-the-roads-to-entrepreneurial-success monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8b007f24-c1c4-410d-97ae-ecee7f33eb2b/194267d25a24c8ffa21484bbfd3e426e.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/86950429-2d10-4cc0-bec1-1b6344fe8e11/3b862e97bc1d4c4b165cc3d52b5db223.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ed7c61fe-0e76-4dda-91c1-98f1343846df/25cac20cee3b5a05220d755d70eff10b.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0a2311c1-e878-456a-ba10-9bd9f464f587/471143ee2cf4bd62a92e0cf8ffb020cc.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c44401e5-b29c-42d2-964d-fb9e16d1279f/ebf1d17d68b6ed5ba0f3fbffef6760c4-1.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ca01b948-7c61-496c-8c0b-a715a7614c0a/b7fca40c09b412231f493a8d838233a0.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1fe43b0e-3c72-4391-947a-ad88c87c124b/14b91afc0f3fc1e60d8d517e2ee97e08.jpg Blog - THE SEVEN ELEMENTS Towards THE ROADS TO Entrepreneurial SUCCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/the-dream-is-free-but-the-hustle-is-sold-separately monthly 0.5 2023-12-09 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/63370139-010c-44da-93bc-862aff781078/Screenshot+2023-12-09+at+7.28.32+AM.png Blog - The Dream Is Free, But The Hustle Is Sold Separately - Right now, you are carrying an idea that you consider to be big. One that is unique, and that will blow all the other fish out of the water. But, it’s not even going to blow a tadpole out of the water if you don’t hustle. By hustle, we mean you eat, live, and breathe your business idea. All day, every day. And every day that you live, you put in all your efforts into making the idea bigger, and better than the day before. Eventually converting your business idea into an empire. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5720a9a0-9d33-40b2-a108-cd91c538b15b/8f02c1a7a5a4ad6600e0c1ffac95dc3f.jpg Blog - The Dream Is Free, But The Hustle Is Sold Separately - Many times, when people start a business, they drive it with only one thing in mind…money/profit. And, that’s a huge mistake. If you build your business with that as your top goal, your business will basically crash and burn. You simply just cannot just jump from ‘A’ to ‘Z’ instantly. You have to also give importance, time, and dedication to all the letters in between, so to speak. Every step of building and carrying a successful business matters. So it’s critical for you to give your passion to all the steps in between. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a2e89d5f-25e3-4d37-8451-fb6e832023d6/9c8042202d65d733c87e7cc358fe8ed5.jpg Blog - The Dream Is Free, But The Hustle Is Sold Separately - Another popular element that will cause your business to crumble right before you is, greed. This also ties in with profit. But, it also deals with only thinking by yourself, for yourself. Sure, perhaps you came up with your business idea on your own, and started it on your own. But, maybe at some point you will need help, and will form a team. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/82269a43-1e68-409e-8300-e7bb1ceee04d/c14635b396c9517dcb097ae91fc9e8a7.jpg Blog - The Dream Is Free, But The Hustle Is Sold Separately - What To Do For Success To make your business succeed, and pass on your passion to your team members, you must also put them first. It shouldn’t be about taking it all for yourself. Your team members are assisting your hustle, and giving your business life. You’re the heart of your business, but they’re the arteries that feed into the heart. https://www.charleneandco.com/blog/dos-and-donts-to-keep-in-mind-as-you-embark-on-your-entrepreneurial-journey monthly 0.5 2023-12-07 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e0924d14-7d9d-4dbe-9d62-c951462d6cc6/e02c63442ee7034c243684553391d6f2.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8a382222-e7b4-4df8-a979-9b5bd8ff5e18/9b5f838e98496a86fcb21dff27c19403.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/abb7bf77-85d4-4b4a-8af0-e33330985957/fdbb80701fa8cf859c110af9329b1592.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/23d2ce43-edc0-4fb9-86ba-85a5146cb84b/c1c7d0c38ac2d6097cea73f7c5c419d4.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/a764aa6f-f90d-45ef-a8ed-4e4d09246017/dfeb71d8fa00722ddeb878d6338d4d6f.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f6b96678-d7de-4531-b7dd-e45028734408/89f3841c5e72c1be62e59da783ce2324.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/70eea248-2904-4c9c-b68f-3f8abed3c128/ffbe1bcc908f2cf4f420a334a3525572.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ffc0ba19-f98e-47f9-a060-796e9c7e1807/07579b3a09b5d814cd2dbae975be4b18.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/145f2014-a861-4dab-9f07-ea3280666b80/0eef152c563d43585cbd734f5a8119fb.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/43a566ea-5d9c-410b-818a-fb36be18027c/7322e145916ae96e26e591c57dadc426.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e21328b1-a3b8-45e7-ad47-04c378e613c8/d186290f344585cdb2baab4a68c2ed4c.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/15635af8-dfbb-40ea-881b-c83e948e2ddb/c5755fe5eaabc618891f5dc7f2778c6f.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/cb259d7c-dc2c-4fc5-95ca-4250feed93f9/09f3924ae2c347cbeb20532c0d157c69.jpg Blog - Do’s And Don’ts To Keep in mind As you embark On Your Entrepreneurial Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/what-you-want-is-what-you-shall-receive-love-the-genie-in-you monthly 0.5 2023-12-03 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/311eaa73-cc2b-4259-8a7c-e808ee30a7fb/84eb2c974933c5f445190d90e1013edd.jpg Blog - What You Want Is What You Shall Receive. Love, The Genie In You - The 9 to 5 Brainwash is Real We’re socialized to think that we have to work that 9–5 job every single day. We’re programmed to think that the right thing to do is to wake up, clock in, and do the same work each and every day of our lives. So, what is socially correct? To basically be a robot that enjoys monotony. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e5102134-a016-4a05-876c-18c0e7cd59d1/02be5e4bcba47bd82d1c9a822c2391ef.jpg Blog - What You Want Is What You Shall Receive. Love, The Genie In You - Time To Do Some Mind Work But, no one needs to live by these standards. There is no contract that you sign as an adult that binds you to this form of making a living. So, why are so many people conformed to it? It’s because people set subconscious limitations to what they truly desire to do for a living. It’s like having a nightmare while we sleep. We don’t make ourselves have the nightmare. It just happens because our minds are more powerful than we are. So, here’s what you do….you take that almighty mind of yours, and tell it what you really want in a career. Then, the “nightmare”, will become a dream turned reality. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5b6a1d1b-d3a9-4f3a-aecb-294c995c8dc4/Screenshot+2023-12-03+at+8.14.21+AM.png Blog - What You Want Is What You Shall Receive. Love, The Genie In You - It’s Time To Let Go, To Let In Everyone has that inhibited career goal within them. They may think it would take too long to get there, or it’d be too risky, or perhaps others wouldn’t buy into your business idea. Scary, right? But, you know what is scarier? Never taking that chance. Never pushing yourself to start your own business, and bring your creativity and ideas into fruition. Never ever knowing what could have been a true success story….that is very scary. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/593f7ca8-afb3-49cd-af19-199739e466c6/d101d8aafaaf0dea960d4de9c0a0c950.jpg Blog - What You Want Is What You Shall Receive. Love, The Genie In You - Are You Going To Fulfill Your Purpose? We get just one chance at this life. We all grow to have different ideas and inspirations that make us unique and different from every single other person on this planet. We are individuals that can each offer the world different types of expertise, products, services, etc. Our minds are like no one else’s. So, that alone should be reason enough to believe that your business idea will work. That unique mind of yours, created a concept that no other person has. It’s your idea, your passion, your dream, your goal, so make it happen. No one else has the power to make it happen. You are your own genie. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ea7416bd-7df3-4787-a5c3-6e5bd3c72e4a/0bc8be518100519490b18c97eb9a67cb.jpg Blog - What You Want Is What You Shall Receive. Love, The Genie In You - It’s All You Your vision, your career goals, and your dream life, can only be determined by your efforts. No one else can push you better than yourself. It’s your job to lead yourself towards the road of entrepreneurial success. The task is simple. Don’t let your mind be captured by the norms of society. Knock them down. And do only what is beyond your expectations and theirs’. The result is a self made, genie who made their career goals come true. https://www.charleneandco.com/blog/workbooks-vs-online-courses-why-using-workbooks-is-key-to-building-fail-proof-businesses-and-products monthly 0.5 2023-12-02 https://www.charleneandco.com/blog/this-is-how-you-improve-your-copywriting-conversion-rate monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/da771320-dd22-483c-a9c6-0e87daf9693b/7490502d4cae4b5bc6e3026b1a812282.jpg Blog - This is how you improve your copywriting conversion rate - Stay cohesive Consistency in copywriting is crucial for achieving harmony and unity in your marketing. It means making sure that the words and messages you use in your social ads match what is on your landing page or website. When people click on your social ads, they expect to find the same vibe and connection on the next page. If there is a mismatch, they will probably leave right away, which means you'll miss out on opportunities. To make the most of your marketing, it's important to keep your copy consistent at every step. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0355cdf4-acdd-43fe-9add-a9d5e3ca1607/e4b512b3f6fd00e1d20269c05e2d9e67.jpg Blog - This is how you improve your copywriting conversion rate - Headline Testing Test Your Headlines: Find the Perfect One! Craft captivating headlines with testing. Experiment, optimize, and unlock potential. Rise above the competition using humor, urgency, and intrigue. These headline ideas guide seasoned writers and novices. Test, analyze, adapt, and refine for resonance. Embrace testing for captivating titles, elevated content, and engaged readers. Start testing today and stand out. Use these formulas to help you: The [product] for [the audience] The [fastest, easiest, smartest] way to achieve [goal] Get [benefit] for your [problem] Where [idea audience] gets [solution] https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b26b34b8-8b32-4f77-b043-aabd89acadf2/01b9dde0dfc8c6fa7fb456168d6dc1b2.jpg Blog - This is how you improve your copywriting conversion rate - Your Call To Action Needs Its Own Color Stand out! Use a different color for your call to action (CTA). This contrast will capture attention and guide visitors towards taking action. A bright hue amidst muted tones creates a focal point that demands attention. Potential clients will instantly know where to click, sign up, or make a purchase. Color is unmatched in capturing attention and encouraging interaction. Don't let your CTA blend in; let it speak for itself! Make it impossible to ignore and transform it into a magnet for success. Differentiate yourself and make your CTA the start of your copy! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2c874aae-9c3e-45ae-9999-96cfa005d90b/1ae1e4680f8123a171c5415940f84f5e.jpg Blog - This is how you improve your copywriting conversion rate - The Heart Of Your CTA should be Value Write something that entices with value you can’t resist. Get Started vs. Get In Shape Learn More vs. Optimize Your Page Sign Up vs. Get Copywriting Examples Believe it or not, this strategy changes everything. You’re appealing to someone’s value rather than writing something vague or broad. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c467736e-f15a-4048-b2ee-de6379572c99/4f0f05b519e5a8ea2249acd337f198bc.jpg Blog - This is how you improve your copywriting conversion rate - Write With Personality Write like you’re having a conversation with a friend. Write like you’re giving your friend advice on a topic. Our plant-based food is delicious, vs. Our planted based food is oh, so delicious Olipop is delicious vs. Go ahead, try them all Healthy cereal that tastes really good vs. healthy cereal that tastes too good to be true https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2f366f74-5e57-4000-8fd7-4be046dd7d3b/d0595b6f5a39806f3b2780fa0573fe8a.jpg Blog - This is how you improve your copywriting conversion rate - ‘Less Is More’ Applies To Your Sentences You’re not gaining points for complex sentences. Your audience needs to understand your offer immediately. They shouldn’t be left confused about what they just read. Keep those sentences short and to the point. Make it simple to read. https://www.charleneandco.com/blog/mastering-the-art-of-travel-and-remote-work-with-margaux-carel monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/497b5caf-efd6-4932-b8fe-f5538b7eea83/Screenshot+2023-09-09+at+11.53.28+AM.png Blog - Mastering the art of travel and remote work: With margaux carel - What is Waves of Change? Why did you start it? I started Waves of Change to drive change within the tourism industry as I believe that travel has the power to be a force for good, fostering positive impacts on workplaces, personal lives, businesses and the world at large. I started Waves of Change because of my own transformative journey through travel. As I explored different parts of the world, I experienced the dual nature of travel - its incredible potential to enrich lives, workplaces and the world, but also its concerning challenges like over-tourism and environmental impact. This realization ignited a strong desire within me to drive positive change within the travel industry. Through Waves of Change, I provide guidance, expertise, and actionable strategies to businesses and travelers, enabling them to embrace positive travel practices and make a meaningful impact on themselves and the world. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0dd17c8d-fb33-49e9-afcb-f3001a6c812f/dedd5c1a2ef0262128da05199146025a.jpg Blog - Mastering the art of travel and remote work: With margaux carel - Who would you consider to be the perfect candidate for Waves of Change? Several people are designed to benefit from Waves of Change : - Conscious Travelers: Those who seek transformative, responsible, slow or retreat experiences and wish to travel with intention and awareness. - Working Travelers: Professionals who aspire to blend travel with work, leveraging the benefits of flexible work arrangements: workation, nomad or bleisure. But also tour operators, travel planners, travel agents and travel creators who would like to target conscious travelers and working travelers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1fa9e0d3-0fea-427c-b912-172988eda5f9/54d58d4da208f044306481f9e91396f4.jpg Blog - Mastering the art of travel and remote work: With margaux carel - What is the most dramatic transformation or achievement you have seen in someone who traveled through Waves of Change? The most remarkable transformations often lie in travelers' renewed perspectives and attitudes. It's witnessing individuals who, through conscious travel, develop a deeper appreciation for the world's diversity, become advocates for responsible tourism, and experience profound personal growth. I am confident to see dramatic achievement with my current business clients. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c66d0e74-6bf7-4828-91a1-a7477c14049c/f3d945daa525680b027fbd4f8118b593.jpg Blog - Mastering the art of travel and remote work: With margaux carel - What are the top takeaways from traveling with Waves of Change? Traveling with Waves of Change offers several key takeaways: Consciousness: Travelers gain awareness of the impact of their journeys on themselves and the world around. Personal/professional Growth: Through transformative travel experiences, individuals often undergo significant personal/professional development, discovering new facets of themselves. Impact: Travelers have the opportunity to leave a positive mark on the destinations they visit by embracing responsible and sustainable travel practices. Connection: Travel fosters meaningful connections, both with the world's diverse cultures and with like-minded individuals who share the vision of travel. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8b99286a-b0cd-4b51-bad1-acc73b03d198/cdc9cb91720904a319531a9fa2dc571c.jpg Blog - Mastering the art of travel and remote work: With margaux carel - What specific perks can people get by traveling through Waves of Change, that they can't get by regular travel? Guidance: Personalized guidance and tailored strategies from a full time traveler to turn travel as a force for good for life, business, workplace and the world. Community: Inclusion in a community of modern travelers , facilitating connections and shared insights. Support for Sustainable Tourism: Travelers actively support a travel industry that values the preservation of culture, environment and local economies. Recommendations and deals: for destinations, accommodations, and activities that support high value and low impact experiences. Self-Discovery and Personal Growth: Through travel, I help travelers embark on a journey of self-discovery and personal growth. I provide tools and exercises to help people reflect. These aspects distinguish Waves of Change from regular travel, making it a catalyst for more mindful and meaningful journeys. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/850cfcf5-616a-47fc-bd3b-797c60251fd9/e6c6bb5b53b6c2b7d622bed92e738851.jpg Blog - Mastering the art of travel and remote work: With margaux carel - What are your top favorite Waves of Change travel experiences? Waves of Change offers a unique opportunity to travel off the beaten path to Vanuatu, to discover hidden treasures and immerse oneself in the vibrant tapestry of local life - - Explore lesser-known islands and pristine beaches in Efate, Tanna, Santo ... - Engage in authentic cultural experiences with local communities like traditional ceremonies, dance performances... - Stay in local homestays or eco-friendly accommodations managed by the community - Delight in the flavors of Vanuatu through culinary adventures - Embark on adventures that showcase Vanuatu's diverse landscapes: hike through lush rainforests, snorkel in crystal-clear waters, and climb active volcanoes - Get involved in environmental conservation projects that protect Vanuatu's natural wonders like marine life preservation - Shop for sustainable souvenirs and handicrafts crafted by local artisans. Attend workshops to create your own traditional handicrafts and support the local economy. - Gain profound insights into Vanuatu's history, traditions and indigenous knowledge through educational tours and interactions with local experts - Rejuvenate your mind, body, and spirit through wellness retreats set in Vanuatu's serene natural settings. https://www.charleneandco.com/blog/is-chatgpt-the-end-for-freelance-writers monthly 0.5 2023-12-02 https://www.charleneandco.com/blog/are-subscription-newsletters-more-profitable-than-blogging monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/96accb95-1166-43d2-92a2-c0a09c308be1/1ff88f4e0bf87db13f503bae11a50318.jpg Blog - Are Subscription Newsletters More Profitable Than Blogging? - Right To The Point While blogs are typically longer and more detailed, newsletters are shorter and more concise. This is a major reason many people find newsletters so appealing. From an editorial perspective, less writing time makes the task of running a newsletter significantly less demanding. It’s much less demanding for readers too, who are more likely to read something direct and easily digestible during breaks in their schedule (i.e. while having their morning coffee). The newsletter, The Daily Upside, delivers a daily news briefing in this way. In about 100 words, they summarize the top story of the day, followed by 3 bullet points that make up the morning brief. This is an efficient way to stay informed without sacrificing valuable time. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/27aca006-efb1-4a78-9aa6-118cd869b8ec/Screenshot+2023-05-20+at+7.50.30+PM.png Blog - Are Subscription Newsletters More Profitable Than Blogging? - Dual Advantages? In terms of how personal each feels, both blogs and newsletters have their advantages. Writers of each are able to hone in on a specific niche and hopefully attract readers with a shared interest. A newsletter with a distinct niche is The GIST, is a women-founded newsletter that covers men and women’s sports and addresses the gender gap in sports coverage. An advantage that blogs have is readers are able to share the content with others who share that interest, resulting in a larger audience. Reaching a larger audience in this way isn’t possible with newsletters because someone must be subscribed to access the content. However, readers being required to subscribe is an advantage as well, as it means they have actively sought out content regarding the newsletter’s niche and want to engage with it. The directness and personalness of receiving content via email also deepens the reader’s feelings of connection to the writer and what they have to say. This is something that easily searchable and shareable blogs lack. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b68bd565-d54f-416b-acf8-ec885779d66d/92ec1f5c0e05da1572b33203369c90be.jpg Blog - Are Subscription Newsletters More Profitable Than Blogging? - Better Profits? If writers of either blogs or newsletters are successful in consistently putting out high-quality, engaging content, containing valuable information, and in attracting and retaining an audience, their work can be monetized. Both can display ads in spaces sold directly to advertisers, or use ad networks, and can sell products or services related to the niche of their content. Newsletters can also be monetized through paid subscriptions for the newsletter as a whole or for extra content. Platforms like the previously mentioned Substack, allow writers to offer these subscription options. Because blogs are easily searchable and shareable, they can more easily reach an audience, meaning they are likely easier to monetize than newsletters. However, securing an audience is difficult regardless of the way in which content is being put out and success doesn’t happen overnight. https://www.charleneandco.com/blog/5-branding-tools-that-are-guaranteed-to-help-you-scale-your-business monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b37e8757-06f7-4d7e-b00f-f852d5911978/Screenshot+2023-05-02+at+1.52.45+PM.png Blog - 5 Branding Tools That Are Guaranteed To Help You Scale Your Business - Instagram Branded Content Tools Instagram-branded content tools allow businesses to work with Instagram content creators. Creators can easily tag business partners in their posts, letting their followers know that the content is sponsored. This will help you to reach new audiences and build brand awareness in a way that feels genuine and is transparent. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b69bc0eb-27f2-4ce4-a31d-cb910c98434f/Screenshot+2023-05-02+at+1.59.13+PM.png Blog - 5 Branding Tools That Are Guaranteed To Help You Scale Your Business - SHOPIFY LOGO MAKER Shopify’s logo maker allows business owners to create high-quality logos without graphic design experience. The hundreds of templates and color options will allow you to create a unique logo that represents your brand and connects with your audience. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/662c285e-75d2-42e8-a442-3cd108c831ae/Screenshot+2023-05-02+at+2.02.31+PM.png Blog - 5 Branding Tools That Are Guaranteed To Help You Scale Your Business - Unsplash Unsplash is a free, high-resolution stock image library and is perfect for business owners. Using photography that visually represents your brand is crucial to attracting and engaging with your audience. Unsplash’s vast photo library will allow you to obtain these photos easily and without charge. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/75cd24fe-943c-4933-8d01-e5ac021f58d6/Screenshot+2023-05-02+at+3.13.23+PM.png Blog - 5 Branding Tools That Are Guaranteed To Help You Scale Your Business - canva It is an ideal platform to design very compelling visuals for emerging business ideas. A tool like Canva does more than a perfect job to help you create visual content for your business and helps with the graphical planning and representations to contribute to the growth of your Brand. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/000cfb4c-bf50-458d-97c5-34a29aedca7e/Screenshot+2023-05-02+at+3.27.04+PM.png Blog - 5 Branding Tools That Are Guaranteed To Help You Scale Your Business - WRITER.COM Writer is an enterprise AI that adds layers of intelligence, including, great writing, business context, your context, and company facts. It is an amazing tool for anyone who writes blog posts, articles, social media posts, or any other form of written content. It is trained to support your business by learning your context, voice, style guide, key terms, and core messages. This allows it to review written content and make sure your in-house writers or creative teams are accurately matching your voice. https://www.charleneandco.com/blog/these-websites-are-your-go-to-for-massive-free-pr-press-release-distribution monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4a54b505-af75-4614-a8d6-a2d4c575963e/Screenshot+2023-04-24+at+8.34.22+PM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - PR Log PRLog distributes press releases to a wide range of outlets. The service includes instant approval, but there is a limit of two releases per day. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d8c40774-ce4b-403b-89a9-f78eaa39c825/Screenshot+2023-04-26+at+11.40.42+AM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - PR.Com PR.com offers a reliable service. On the free plan, press releases are submitted to search engines, news sites, and RSS feeds. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/da49db8d-42c6-4ec2-8ec2-b9ebd3628e36/Screenshot+2023-04-26+at+12.01.29+PM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - PR Media Online Online PR Media is a reputable service that offers a free plan and several media visibility packages to suit your business needs. The free plan is very limited and includes ads. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ab67e57c-1c1f-4e92-a0e9-4a90cfcf9e1b/Screenshot+2023-04-26+at+12.13.40+PM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - Press Release Point Allows you to send one free press release to more than 40 media outlets and search engines. Press release writing, drafting, and syndication services are also offered. Text links with anchor tags can only be included with paid submissions. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4aa2fd83-86a7-443c-9c8f-4c0846af7194/Screenshot+2023-04-26+at+12.19.24+PM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - OpenPR.com This is a fast and easy-to-use press release distribution service that allows you to send one free release per month. Paid plans and press release writing services are also available. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b9459591-efe6-473e-a019-88871bc2d9ea/Screenshot+2023-04-26+at+12.28.21+PM.png Blog - These Websites Are Your Go-To For Massive Free PR & Press Release Distribution - Issue Wire Releases are syndicated across 150 media platforms. However, the free plan does not offer guaranteed placements or Google, Google News, Yahoo, Bing, and Apple News inclusion. https://www.charleneandco.com/blog/resorts-with-the-best-remote-work-package-offers monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/20e07d50-c37b-4e8d-a981-4181db3724a0/Screenshot+2023-03-30+at+8.27.15+AM.png Blog - Resorts With The Best Remote Work Package Offers - Casa Delphine, San Miguel Allende, Mexico Spend $950/week per person (6 nights, 7 days) to work away from home. They have all your Wifi needs covered, and a beautiful communal table and lobby to work from. In your free time they encourage you to learn something you have been wanting to learn. They will set up any of the classes for you (ceramics, Spanish language, traditional weaving, textile dying, huichol beading, painting, cooking classes or any workshop you have in mind). Classes are not included in their rates, but the concierge will organize and curate your whole experience here, sending you to the best hidden spots in the city. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680179631538-BJU4OQ7YYCA8BO2JGUE7/Screenshot+2023-03-30+at+8.33.33+AM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680179722653-5XIG3B0ZMPYQJOUSIOI7/Screenshot+2023-03-30+at+8.35.06+AM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680179783114-5G3FHC77YUCU1EGD758R/Screenshot+2023-03-30+at+8.36.10+AM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/721f047d-c177-4d38-9d82-e7c0d1123b64/Screenshot+2023-03-30+at+8.54.05+PM.png Blog - Resorts With The Best Remote Work Package Offers - Hotel Kinsley, Kingston NY Complimentary with any two-night stay (Sunday – Thursday only): One day pass to Barnfox, our neighboring co-working space Hiking passes to Mohonk Preserve or select NY State Parks Your choice of sparkling, white or red wine selected by Kingston Wine Co. Morning coffee and tea https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680224437259-2W6IPO0OV6Z25NMZBS01/Screenshot+2023-03-30+at+8.58.56+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680224455227-ZKNJ38CDYQ0C5YBPIA1K/Screenshot+2023-03-30+at+8.59.13+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d4114344-402a-4b94-a7f6-32bb1626dbfd/Screenshot+2023-03-30+at+9.23.07+PM.png Blog - Resorts With The Best Remote Work Package Offers - The Line, Austin TX Play at a slower speed over a longer stay. Book 3+ nights with us and receive an exclusive room rate. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680226754196-2PTZZERAPF5MZ0GYB9YD/Screenshot+2023-03-30+at+9.37.18+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680226768472-9JHW2T5U9J8S4YOL23FN/Screenshot+2023-03-30+at+9.38.26+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/059d1e73-f0d6-4ecc-a0f7-06ea23b413ae/Screenshot+2023-04-02+at+1.53.29+PM.png Blog - Resorts With The Best Remote Work Package Offers - La Samanna, A Belmond Hotel, St. Martin Go all-out on luxury and step into a personal Caribbean sanctuary. Luxury accommodation Round trip airport transfers A bottle of champagne on arrival A US$250 resort credit per room, per stay Access to all resort facilities https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680460904455-OUHPTFYI7FWIJI5VHPGC/Screenshot+2023-04-02+at+2.40.41+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680460938016-NZLD4D281ONTZUKZNUTB/Screenshot+2023-04-02+at+2.41.05+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/88453f18-8906-476d-be7b-5c649f50f641/Screenshot+2023-04-02+at+3.13.33+PM.png Blog - Resorts With The Best Remote Work Package Offers - Casa Chameleon at Las Catalinas, Costa Rica 7-Night Workation Package Their week-long Workation Package strikes the perfect balance with everything you need for an efficient workday and a relaxing vacation. Included with your stay: Personal Assistant to help get office supplies, make copies, set up conference calls, etc. Reserved poolside daybeds to use as your outdoor office All-inclusive meal plan 2 complimentary adventures 2 complimentary spa treatments per person In-villa coffee, daily https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680463614760-U0GU98OPFRCTG36O6SGH/Screenshot+2023-04-02+at+3.24.41+PM.png Blog - Resorts With The Best Remote Work Package Offers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1680463688944-RB8DJ7UQBVHCVKO12SID/Screenshot+2023-04-02+at+3.25.50+PM.png Blog - Resorts With The Best Remote Work Package Offers https://www.charleneandco.com/blog/life-changing-selfcare-must-haves-for-entrepreneurs monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/5593516d-945a-4e29-9c7a-a796df6c0377/Screenshot+2023-03-13+at+7.21.23+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Cryotherapy facial Roller Use this first thing in the morning to wake up your face, minimize pores, reduce appearance of wrinkles, as well as inflammation. You’ll be left with firm and flawless skin, ready for your work day! ($10) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/7042e87a-d767-4115-9234-baea999fa42b/71e8I17yEBS._AC_SL1500_.jpg Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - HEPA Quiet Air Purifier One of the reasons we sometimes get sleepy at our desk during our work day, is because we are not breathing fresh air to revive us. Getting fresh air and some natural sunlight during your work day will allow you to keep your energy levels high, without feeling the infamous “later afternoon crash”, most people experience. When there is no time to take breaks for some outdoor time, bring in this air purifier by your desk. It will also allow your lungs to fill up with clean and healthy air, which in turn will keep your focus alive during your entire work day. ($70) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6ce807d3-751a-42c0-8a5f-e7c46b86af19/Screenshot+2023-03-14+at+12.31.35+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Renpho Eye Massager I always use blue light eye glasses while working on my laptop, but even with protection, I still have days where my eyes feel dry and tired. I have tried eye drops before bed, and even chamomile tea bags over my eyes to soothe. But, nothing has worked like this eye massager. You can connect it to your bluetooth on your phone and listen to your music while relaxing with it. It heats up, vibrates, and does eye compressions. It has 5 modes you can choose from. This is a must for anyone who works on their computers a lot. ($69) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/519b362d-969c-4b62-9eea-d936a3794fe1/Screenshot+2023-03-14+at+12.58.19+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Facial Mask Bowl Set (6 Piece Set) One of the top things I love to do regularly before bed, is treat myself to either some DIY face masks, or store bought ones with clean ingredients. I bought this adorable bamboo facial bowl set a while ago, and I have been loving it so much! It’s especially ideal for my DIY face masks! ($11) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c0316e8c-5388-44c3-850c-d8602f57cf9b/Screenshot+2023-03-14+at+1.10.04+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Face tory Moon Velvet Sleeping Mask I love waking up with glowing skin. That’s how I know my strict skincare regimen is working. And it’s also convenient when doing my makeup in the morning, because I don’t require much cover up tools such as foundation or concealer. I am always trying new sleeping masks to achieve that perfect morning glow, but this specific sleeping mask definitely wins top spot! It has such an amazing and soothing texture, and my face is absolutely flawless in the morning. ($21) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/8eddc278-eb98-43dc-bcd8-bcaeb33e72d7/Screenshot+2023-03-14+at+1.54.20+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Patchology Flashpatch Rejuvenating Eye Gels These eye patches will have your under eye area looking young, bright, and beautiful. This one honestly takes the trophy for best anti-aging eye patches. One of my favorites to wear in the morning before work. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/66263ccb-b73f-4c5a-99d6-90fd12915efd/Screenshot+2023-03-14+at+7.25.48+PM.png Blog - LIFE CHANGING SELFCARE MUST HAVES FOR ENTREPRENEURS - Work From Home Selfcare Kit This selfcare kit specifically for people who work from home, is such a clever gift for any remote worker. It includes 12 pieces: A facial roller, facial roller how-to guide, scrunchie, acupressure ring, lip balm, emery board, do not disturb sign, ear plugs, conference call bingo, webcam cover, and a pants versus pajamas decision coin. everything you need to get you through the daily grind. ($20) https://www.charleneandco.com/blog/work-from-home-editors-picks-glam-office-edition monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675096574111-K1XJLKJ84DJ2HEQGK7FU/Screen+Shot+2023-01-30+at+11.35.55+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Gold Foiled Geo Pillow Cover, $9.99 $9.99 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675096751372-KD0OCNFWXSDZB5JF078U/Screen+Shot+2023-01-30+at+11.38.52+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Urban Shop Round Knit Pouf, $60 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675096928920-HA7UPJ0HBKHU6SDFQ9V5/Screen+Shot+2023-01-30+at+11.41.35+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Gold Pot Bundle, $29 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675097110817-GU2FYWUAXVG9OK0CT91N/Screen+Shot+2023-01-30+at+11.45.00+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Clear Acrylic Serving Tray, $24 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675097220826-WR9O1PFTV3SDDH4JX0UC/Screen+Shot+2023-01-30+at+11.46.49+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Sequin Throw Pillow Cover, $12 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675097337264-4U7Z4RNJDLYJX8QSSHV3/Screen+Shot+2023-01-30+at+11.48.43+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Acrylic Monthly Wall Calendar, $52 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675098005522-AYQ8BLWUJ4MRRMB4W0XQ/Screen+Shot+2023-01-30+at+11.59.46+AM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Vanity Storage Stool, $54 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675098205502-4UX2AAHD3DHF2AR1Y45V/Screen+Shot+2023-01-30+at+12.03.04+PM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Acrylic Tissue Box Cover, $19 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675098494979-WE05VV29DL2Z5I403TZ0/Screen+Shot+2023-01-30+at+12.08.02+PM.png Blog - Work From Home Editor’s picks: Glam Office Edition - White and Gold Mod Desk, $179 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675098834709-QFT8YCXKPUD9ZRYVB4L6/Screen+Shot+2023-01-30+at+12.13.23+PM.png Blog - Work From Home Editor’s picks: Glam Office Edition - White and Gold Glam Desk Chair, $129 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675099060961-W5X62WLQPPIUBV8S27CF/Screen+Shot+2023-01-30+at+12.17.17+PM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Gold Acrylic Office Accessories Set, $21 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1675099663448-S4WM7H24DF3N5LX3FRS7/Screen+Shot+2023-01-30+at+12.27.20+PM.png Blog - Work From Home Editor’s picks: Glam Office Edition - Vintage Gold Industrial Table Lamp, $33 https://www.charleneandco.com/blog/beauty-entrepreneur-edition-trade-show-displays-that-will-make-your-brand-go-viral monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1e3cef30-ac63-4eec-99f2-d8318b684339/5d671f98676212f914568438d3f3d2e1.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Fragrance Minimalism If you have a fragrance brand, you’ll want to go with a clean and refreshing display. It will allow the colors, and cuts of the bottles to do all the talking (and enticing), for you. Accent the display subtly with natural elements that resonate with your brand’s aesthetic. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/9b8ba3f0-f708-4fd0-b008-0f98d435083b/3e01349673b9a46827ec06a6a4a6c628.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - SIGHT UNSEEN If you want to give off the vibe that your brand is out of this world, unique, exclusive, rare find, must try — then display it as such. Showcase your top products as if they are treasures hard to ever come across again. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4b0463c7-74e0-45f8-9b74-95cf1dff1c30/102404bdd79849a8ce5fc57245dc7818.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Tiering Up Having tiered tower displays is perfect when showcasing brand new collections or products. It will present the exclusivity of these particular products, and set them apart from the rest of your past products or collection. These are the latest and greatest, and tier towers are a great option to scream this for you! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4093349f-7c20-4610-bc00-1974a9f1b237/2bf35d778e25f7f8f17d55c68b548b3c.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Take A Seat Place branded bags with some products from featured collections within your brand. A great way for people to know your products, and advertise for you indirectly. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fa684dec-d6cf-491a-9917-1fe3f4f105e0/5aebbdc1ca6325999329d85ec2d7c1d3.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Look At Me, and Tag! Create a themed photo-op display that resonates with your brand. Include your brand’s name, and a branded hashtag in the display. Influencers love these, and will post them at viral rates to their social media accounts. Free advertisement for you! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/065d28d4-7bc4-41cd-a6f5-57daa446ad0e/fd41dcb489506a58285df61052a3355b.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Feed Me, And Tell Me I’m Pretty If there are any dining events your brand is attending, have branded tote bags with your products waiting for them at their seats. A nice keepsake they can “oooh and ahhh” about during their drinks and meals! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/eccfb10f-d8ee-4bfe-860d-50e10bb24484/54cc6f431b78fc3e67e40ac58541d713.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Charge and Refresh Station You don’t always have to showcase your products. You can simply showcase a branded hashtag, and your brand name, and create a station that provides value to spectators. A recharge station like this is a perfect example. Offer snacks, drinks, sweets, keepsakes, etc. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f0684f76-b4a4-4e81-88d6-caebe43e5e6a/ad8269eb23ed08e247970aead7507427.jpg Blog - BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL - Spin The Wheel! Engagement isn’t just important on social media. It’s also important at networking or showcasing events. Give people the opportunity to win your products by creating fun branded games. A spin wheel is a great example! You can also have them win gift cards to your store! https://www.charleneandco.com/blog/work-from-home-style-biker-babe-vibes monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f1d2eb7e-6f5f-44b9-a6e4-c245c4bc3843/a2677607d934091e7332935af2413802.jpg Blog - Work from home style: Biker Babe Vibes - All American Girl New York Sweatshirt, Black Biker Shorts, Nikes, Yankees Cap. Shop The Look Below. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673812909704-SMBF91E3HE1X4Q9F0LEM/61x917RJcaL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - New York USA Sweatshirt, $23 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673813192451-ZZSCLM376JSIC6MNCWZC/61TT1mI02zL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Black Biker Shorts, $16 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673814776327-FCXHFJ6SQTABHEHSYJE0/71vPr8QApwL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Yankees Cap, $23 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673814968939-LYXFZODWNU9WM1E75DGL/51tgZu20J3L._AC_UX695_.jpg Blog - Work from home style: Biker Babe Vibes - Nike Womens Air Force One PLT.AF.ORM Sneakers https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1d1e7f0c-5f0a-446d-aabb-6c9f17430855/6e15ba2aa34d9573c455c2690f871ab6.jpg Blog - Work from home style: Biker Babe Vibes - Natural Beauty Salmon biker shorts, cream cropped cami, chambray blouse, Lululemon belt bag Shop The Look Below https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673815553082-9ARJFVT33THEBG2B4BOG/71idj0hCsFL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Salmon biker shorts, $19 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673815747700-K68CADGK8RHH614SD718/51pntNMaB0L._AC_UY879_.jpg Blog - Work from home style: Biker Babe Vibes - Cream Cropped Tank, $15 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673816179680-2CPAO2ZDNT4NOJ5G19YQ/71O9d1SPupL._AC_UY879_.jpg Blog - Work from home style: Biker Babe Vibes - Chambray shirt, $25 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673816450070-VNXTLC9HZYJDNS6PFIF7/615jNJsf9cS._AC_SL1500_.jpg Blog - Work from home style: Biker Babe Vibes - Lululemon Belt Bag, $68 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/236534a3-da88-4229-b97f-f23fa7e385ee/71b3da89e833df0a22fe87bb33e33860.jpg Blog - Work from home style: Biker Babe Vibes - Cozy Practical White cropped sweatshirt, olive green biker shorts, black Birkenstock sandals Shop The Look Below https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673818064020-W7JJ9OTV9734AZW9BT7E/41Ng-DTM5YL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Cropped Sweatshirt, $23 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673820074946-JNNG056OSIMDG2D3Y4YC/71NWVOMOcvL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Olive biker shorts, $14 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673820247278-1JUO7YKV9H6BD1K9P4UV/61BzWXk6Z2L._AC_UX695_.jpg Blog - Work from home style: Biker Babe Vibes - Black Birkenstock Sandals, $48 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f2f9c8f8-0f4d-4216-aff6-f8e8874d1d3d/e4cb39a8653b1d7f033f4f72b513c535.jpg Blog - Work from home style: Biker Babe Vibes - Pretty Neutral Tan T-Shirt, Cream Biker Shorts, bronze Strapped Sandals Shop The Look Below https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673821052878-WNP80G53MCL27PCJWT2R/516ksoRRsAL._AC_UY879_.jpg Blog - Work from home style: Biker Babe Vibes - Tan Knot T-Shirt, $17 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673821179278-6645UFYB9KFBBUG9VOOV/61IqFYOGPhL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Ivory Biker Shorts, $24 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673821556857-IOYMPU3VYMB8CNB9J8YU/51iQA5NAhoL._AC_UX695_.jpg Blog - Work from home style: Biker Babe Vibes - Bronze Sandals, $24 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/250cac83-0ae5-48c8-a985-8d6b1a0c84e5/078760d9f5b560a53ea15552f9f87b42.jpg Blog - Work from home style: Biker Babe Vibes - Naturally Wild Cream cropped cami and biker shorts, olive blouse Shop The Look Below https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673822460724-YXVJGTCF3G4F946JWQ6M/71U0EY6klAS._AC_SY879._SX._UX._SY._UY_.jpg Blog - Work from home style: Biker Babe Vibes - Cream Cami, $15 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673822658465-0GUHZ8I8HA7O1Z378L10/51Tah9XV3DL._AC_UX679_.jpg Blog - Work from home style: Biker Babe Vibes - Cream Biker Shorts, $19 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673822932480-PQU8UZJX8GABGQ2C97PN/71ssqqQfWQL._AC_UY879_.jpg Blog - Work from home style: Biker Babe Vibes - Green Utility Blouse, $26 https://www.charleneandco.com/blog/must-haves-for-a-chic-home-coffee-bar40-and-under monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/201489f6-8708-4ac7-bc8c-514d066db766/Screen+Shot+2023-01-10+at+7.38.54+PM.png Blog - Très chic home coffee bar Accessories Under $30 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673479606177-V7BLJIRH8957LBY3MFDY/Screen+Shot+2023-01-10+at+7.33.09+PM.png Blog - Très chic home coffee bar Accessories Under $30 - Vintage Glass Mugs ($29) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673480123270-I1645DRXQZMM73SCAAWS/61ztO6iLA-L._AC_SL1000_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Syrup Dispensers w/ Labels ($29) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673479661421-HPE1A3VIX745JQEZU4BS/41Nl7yVgPoL._AC_SL1000_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Brass Tray ($12) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673479652434-XSZ6CI810QLY47MVV7NG/71quR2as3nL._AC_SL1500_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Glass Coffee Pod Holder ($28) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673480133928-QTMKQ62HEF6GH1FD5X1T/51h9ruBchLL._AC_SL1000_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Gold Stainless Steel Spoons ($16) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673479670526-I59MCPA1RBAFXL632UC3/616MA5a2KoL._AC_SL1500_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Ceramic Spoon Rests ($15) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673480174204-QRBVCM1WM4C3DT53AJ88/51sRta6AjxL._AC_SL1050_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Countertop Mug Tree ($16) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673480202779-GI292CYIOZRGQ7FL3OZO/618iv6QJk6L._AC_SL1500_.jpg Blog - Très chic home coffee bar Accessories Under $30 - Sugar Bowls with Spoons ($28) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673479638249-YEDX00FDLXLI8J6L3OEZ/615Mm6DxmAL._AC_SL1500_.jpg Blog - Très chic home coffee bar Accessories Under $30 - White Decor Knot ($23) https://www.charleneandco.com/blog/most-practical-bags-for-coffee-house-remote-working monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/9acf37b7-301f-4bb9-a0d8-6c9cbdbf491d/Screenshot+2024-04-22+at+10.29.48+AM.png Blog - Most practical handbags for coffee house remote working - Prada inspired woven tote bag ($12) Crafted from high-quality polyester, lightweight, and enduring materials, this crochet beach bag stands out. Its foldable, soft, and portable design makes it an ideal companion for women, ensuring convenience without adding weight. With its spacious interior, this crochet bag tote accommodates an array of essentials like an iPad, wallet, A4 magazine, cellphones, umbrella, sunglasses, slippers, and cosmetics. Measuring 14.5 x 7 x 24 inches (including handle length), this cute tote bag keeps your belongings providing ample space. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/21596120-c64a-4235-a7ab-d0ff653c7384/710BKa%2BofaL._AC_SY695_.jpg Blog - Most practical handbags for coffee house remote working - Marc Jacobs Inspired Tote Bag ($29) The tote bag is made of two colors of leather material, which is soft and comfortable to the touch, waterproof and scratch-resistant, and high-quality hardware to ensure long-term use. The size of tote bag for women is 33*16*27 cm/13*6.3*10.6 inches, large capacity, very convenient for you to store mobile phones, wallets, tablets, cosmetics, glasses, etc. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f7b7beec-0f60-46b5-a269-841f7335cb64/81RBaSyZ0SL._AC_SX679_.jpg Blog - Most practical handbags for coffee house remote working - Au Naturale Double Zip Backpack ($45) The women backpack is made of vegan leather, soft and water resistant. High-grade black hardware, Dark Brown Interior Polyester. High quality materials and exquisite workmanship ensure the high quality of this backpack. Come with 1 main pocket including 2 slot pockets, 1 laptop pocket, and 1 rear zipper pocket. There are also have 2 zipper pockets in front and 1 zipper pocket in the back, and 2 side pockets to hold water cups, umbrellas, and so on. Large capacity can be perfect for you to carry your daily or short-trip supplies and keep your daily items well organized. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/4bffeea2-5e79-4375-ba05-f62722bf34a0/71rqe2XuomL._AC_UY695_.jpg Blog - Most practical handbags for coffee house remote working - Soft Faux Leather Tote ($15) A simple, casual and fashionable tote bag/shoulder bag with a tassel decoration; Convenient magnet closure design and soft material, comfortable to carry. Approx. L 15.7 x H 11.4 x D 4 inch.; handle drop length approx. 9.8 inch. This bag holds an ipad, charge, wallet, books, phone, keys, cosmetics, essentials and so on. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3ac7d715-551a-4cd1-9e8b-f0244604dd54/Screen+Shot+2023-01-09+at+7.52.29+PM.jpg Blog - Most practical handbags for coffee house remote working - Luxe Jacquard Tote Bag ($18) The appearance of this bag similar to cotton and linen fabric is very tough, showing a very fashionable temperament on the back. The large size and sturdy styling handle make this practical bag convenient and comfortable The reinforced bottom adds strength and stability, and the internal zipper pocket can hold keys, money or ID cards The reinforced bottom adds strength and stability, and the internal zipper pocket can hold keys, money or ID cards https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/42751a41-ff10-46a1-81fb-29a00d8c2eca/91BNM07YTGS._AC_UX679_.jpg Blog - Most practical handbags for coffee house remote working - Luxe Striped Burlap Tote ($16) 100% Natural Jute Fiber,so you’ll never have to worry about your family’s safety or unpleasant chemical smells. Laminated With a Clear Coating of PVC to Make Water Resistant. The natural cotton handles are soft, yet durable, and comfortable for extended use. https://www.charleneandco.com/blog/i-took-a-fuck-work-break-and-it-was-the-best-thing-i-could-do-for-my-business monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673218409337-NE0F9ZLZSQDH5KI07DHG/ac9aaa4e5bd6518190644cdd95e9befb.jpg Blog - i took a “fuck work” break, and it was the best thing I could do for my business https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673218425276-H2PDUUU0K8Y9YCMTBGW2/a920ab707d8a524da5468a16273bbe12.jpg Blog - i took a “fuck work” break, and it was the best thing I could do for my business https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673219500008-Z87HVSYX0WOL7U8TZY5T/f81535035b9892888b945ff6acadb5fb.jpg Blog - i took a “fuck work” break, and it was the best thing I could do for my business https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673219508809-0QGJ6B74ACWOFD6CHSTZ/a5c9524155caef8a68169f80f0d83d6b.jpg Blog - i took a “fuck work” break, and it was the best thing I could do for my business https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1673219522319-8SC51KWILGDKZH9I2EV7/b3f02110754634ab15749481dbef06d2.jpg Blog - i took a “fuck work” break, and it was the best thing I could do for my business https://www.charleneandco.com/blog/cyber-monday-deals-on-must-have-tools-to-scale-your-business monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/23959f06-431d-4833-904a-e93d6e2c1d0f/Screen+Shot+2022-11-27+at+5.23.12+PM.png Blog - Cyber Monday Deals on must have tools to scale your business One of the top areas entrepreneurs get overwhelmed by, is figuring out exactly what tools and platforms to use for the scaling of their businesses. There are tons to choose from. Some you join, and then realize they’re not doing much for you. Some you join, and they become your daily go-to’s. I’m not only going to take the weeding task away from you by curating truly the digital tools you need, but I’m also going to let you know the jaw-dropping sales and discounts they are offering for Cyber Monday! It’s a win/win! https://www.charleneandco.com/blog/best-books-to-revamp-entrepreneurs monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0e21197d-fc2c-4b08-9e39-1f0cee145cbf/jennakutcher-2022-1-6.jpg Blog - Best Books To Revamp Entrepreneurs - How Are you Really by Jenna Kutcher Jenna Kutcher is a born-and-raised Minnesota wife, mother, and entrepreneur who aims for two things daily: helping others wake up to life and staying in comfy pants. Creator and host of the top-rated The Goal Digger podcast, she’s helped thousands redefine success and chase bold dreams through her decade-long work as a leading online educator. Want to know how she’s really doing? Follow her latest at jennakutcher.com. In How Are You, Really?, Jenna Kutcher teaches how to harness your power to take control of your life. You deserve more – and deep down, you know it. If, when you get really honest with yourself, you discover that you want more out of your life: more joy, more passion, more fulfillment, and more peace? This book is for you. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/94ffc73e-4d88-40b5-9455-360beebf35a3/1*YdGqkz_Z9NTgmMwpS0x_Vw.jpeg Blog - Best Books To Revamp Entrepreneurs - The 5AM Club: Own Your Morning. Elevate Your Life By Robin Sharma For more than four decades, Robin Sharma has crossed the globe helping people lead lives that inspire the world. Now, in The 5 AM Club, he shares his original insights and the battle-tested tools he has developed by working with the most successful people on the planet. Based on the key insight that winning starts at the beginning of the day, Sharma shows how you can reduce stress, improve focus, unleash uncommon creativity, achieve exponential productivity and restore balance. Just one hour a day can change your life. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ad78f0b9-8dd7-44cd-a6d4-f0bcacd8dd82/41vxtfQhu4L.jpg Blog - Best Books To Revamp Entrepreneurs - Female Entrepreneur’s Playbook by Lindsey Ardmore and Patricia Wooster If you want to know what happens behind the scenes of a growing business, this is your guide. If you want to create wealth, opportunities, and freedom in your business then we’ve got you covered. Whatever is holding you back from having the business of your dreams -- whether it’s lack of experience, not knowing where to begin, money issues, or not understanding how to turn your purpose into profit -- this book shows you how other women have walked the path, faced challenges, and built a business that thrives. The Female Entrepreneur’s Playbook will change how you think about your business as 20+ successful entrepreneurs reveal their secrets to building a business that complements and enhances their lifestyle. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/98d45b9b-766a-4c71-a376-8e0ca6805df1/mid_manifestation-mastery822737748.png Blog - Best Books To Revamp Entrepreneurs - Manifestation Mastery By Angela Christian (#1 Amazon Best Seller) We all want to feel in control of our lives, however, the majority of us don't realize our subconscious is in control about 95% of the time. Our subconscious mind holds all of our false beliefs from childhood, therefore, even when we consciously desire something, our subconscious sabotages it. After reading this book, you'll have a clear understanding of how the subconscious works, how to start healing and reprogramming your subconscious, and, finally, discover how to start living the life of your dreams. BONUS: You can book a 1:1 mentorship session with the author of this book via Evolve. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/ae64baad-664e-4fb4-97fb-8d86111262c7/Screen+Shot+2022-11-17+at+12.35.21+PM.png Blog - Best Books To Revamp Entrepreneurs - Burnout: The Secret To Unlocking The Stress Cycle Burnout. Many women in America have experienced it. What’s expected of women and what it’s really like to be a woman in today’s world are two very different things—and women exhaust themselves trying to close the gap between them. How can you “love your body” when every magazine cover has ten diet tips for becoming “your best self”? How do you “lean in” at work when you’re already operating at 110 percent and aren’t recognized for it? How can you live happily and healthily in a sexist world that is constantly telling you you’re too fat, too needy, too noisy, and too selfish? Sisters Emily Nagoski, PhD, and Amelia Nagoski, DMA, are here to help end the cycle of feeling overwhelmed and exhausted. Instead of asking us to ignore the very real obstacles and societal pressures that stand between women and well-being, they explain with compassion and optimism what we’re up against—and show us how to fight back. In these pages you’ll learn • what you can do to complete the biological stress cycle—and return your body to a state of relaxation • how to manage the “monitor” in your brain that regulates the emotion of frustration • how the Bikini Industrial Complex makes it difficult for women to love their bodies—and how to defend yourself against it • why rest, human connection, and befriending your inner critic are keys to recovering and preventing burnout https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e3bb3888-dd1d-4e68-9b4c-3cb6ec5e4c66/Screen+Shot+2022-11-17+at+7.15.29+PM.png Blog - Best Books To Revamp Entrepreneurs - Niching Up By Chris Dreyer Chris Dreyer didn't begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn't part of the plan, either). When his Google query, "how to make money online," directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for "double chin," "stained concrete," and "acai fruit." The rest, as they say, is history. Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris's personal stories of lessons learned and how he's learned them, you'll realize that good opportunities come to those who simplify. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b76f3a80-8d76-41db-83d2-0dacbea7922a/Screen+Shot+2022-11-17+at+7.23.37+PM.png Blog - Best Books To Revamp Entrepreneurs - Digital Marketing Strategy : An Integrated Approach to Online Marketing Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/859f4bdf-60a7-4824-9af0-08666bb02c19/FAdqt52WQAA5Mir.jpeg Blog - Best Books To Revamp Entrepreneurs - Stop Posting! Start Marketing! By Joe M. Sanders Marketing hasn’t changed and it never will. Most people fail at digital marketing because they don’t grasp this concept. A lot of businesses waste their time posting content that doesn’t impact their business, drive revenue, or grow their customer base. Businesses though, large and small, can make a major impact using social media, but it all starts with a sound marketing strategy.This book will set you up for social media marketing success by walking you through a 5 Step digital marketing strategy that can be used for any business or organization. This strategy was developed using classic marketing concepts and techniques that successful companies have been using for decades. If you want to build or grow an audience, drive more revenue, create better content, or ensure your social media marketing campaigns are working properly – then this book is for you.In Stop Posting! Start Marketing. you’ll learn how to take those boring old posts and turn them into a powerful marketing tool that will help grow your business! https://www.charleneandco.com/blog/how-to-survive-the-business-pivoting-blues monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/0495414e-e1ab-4eba-b71a-2b60ed012616/8831853475f2d376fd2e0a31e0d31e22.jpg Blog - how to survive the business pivoting blues Here’s the thing about pivoting your business - it’s all about going with your heart and its true calling. That’s where passion lives. And following that will allow you to always do what you are meant to do, what you love. And that’s what work should be - doing what you love every single day. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/53f3dbb8-4432-44bf-b34b-460069a1d549/Screen+Shot+2022-11-12+at+4.28.39+PM.png Blog - how to survive the business pivoting blues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6f974f3e-6544-47ca-9bb0-3206caacd188/Screen+Shot+2022-11-12+at+4.34.35+PM.png Blog - how to survive the business pivoting blues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/148f9069-70c3-4711-a943-dd51a8c5f323/Screen+Shot+2022-11-12+at+4.47.44+PM.png Blog - how to survive the business pivoting blues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/c022f39e-eaa6-4864-8c5d-4b45b5baf69d/Screen+Shot+2022-11-12+at+4.53.18+PM.png Blog - how to survive the business pivoting blues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b9778091-72ce-4350-b0f9-5eb67bb87258/Screen+Shot+2022-11-12+at+4.55.52+PM.png Blog - how to survive the business pivoting blues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.charleneandco.com/blog/freelancing-for-lifestyle-freedom-and-how-to-get-started monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/19660985-5744-4a48-9b01-6d0d656fe00b/d572921b6d66ddd9813a079c8d2cd915.jpg Blog - Freelancing For lifestyle freedom, and how to get started - Here are some must-haves for successful freelancers 1) A strong portfolio 2) A reliable internet connection 3) The ability to set your own schedule (and stick to it!) 4) A good attitude—you'll need it! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/96fcd237-eb28-45dd-bdd7-6a1d13780332/abda1fdd36fbe82e8a8600a9ae83db02.jpg Blog - Freelancing For lifestyle freedom, and how to get started - First things first You need to know how you want to make money. Are you going to do contract work, or will you be offering your services on a per-project basis? Are you looking for part-time work, or do you want a full-time career? Once you've figured out what kind of work arrangement makes the most sense for your life right now, it'll be easier to find clients who need what you have to offer. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/eb8c9791-3843-420f-8731-0979091ae455/935895036755db3f07aee99062a25aea.jpg Blog - Freelancing For lifestyle freedom, and how to get started - Next up It's important to have good communication skills when working as a freelancer. This means being able to exchange ideas effectively with others via phone calls or email—and making sure that your writing style is clear and concise so that others can understand what you mean when they read over any documents or emails sent back and forth between parties involved in a project together! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/730fd49a-981f-4070-b8c9-1281a291dcf0/3c5dda7c71a26db5ae8423722004b9fc.jpg Blog - Freelancing For lifestyle freedom, and how to get started - Finally When considering how much money should be charged for services rendered (whether hourly rate or flat fee), always remember that there are two sides involved here—and both parties need some consideration when deciding how much is paid. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f98f99e9-bcda-433c-ac2c-cfc1791ae44a/a5b16d7d7d6891b284cc38dcd7cc1309.jpg Blog - Freelancing For lifestyle freedom, and how to get started - How To Find Clients Find clients by reaching out to people in your industry or niche who might need help with something. For instance, if you’re a writer, ask other writers for referrals; if you’re an accountant, ask other accountants for referrals; if you’re a graphic designer, reach out to other graphic designers for referrals; etc. Build relationships with potential clients by providing value first before asking for anything in return (the more value provided beforehand, the better). Always have great customer service (even when working from home). https://www.charleneandco.com/blog/community-over-competition-an-entrepreneurs-golden-rule-for-true-success monthly 0.5 2023-12-02 https://www.charleneandco.com/blog/fact-entrepreneurs-who-are-spiritually-aligned-are-more-successful monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fd74318a-6b2f-47ef-ae59-cf273706cd95/susanna-marsiglia-lWWGfc03DN8-unsplash.jpg Blog - FACT: Entrepreneurs Who Are Spiritually Aligned Are More Successful - What being spiritually aligned means Chakras. If you’re unfamiliar with these spiritual centers, chakras are the energy points on your body that correspond to different aspects of self-identity and well-being. When they are balanced, you feel in harmony with the universe; when they are out of balance, things can get messy. What happens when you have a chakra imbalance? You might feel anxiety or anger; perhaps you find yourself unable to focus; maybe even depression has set in. The good news is that there are strategies to help restore your chakra alignment—and one of them is entrepreneurship! In fact, there’s evidence showing that spiritually aligned entrepreneurs make more money than those who aren’t aligned at all (or worse yet: who don’t believe in spirituality). https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e461d39e-dd75-491d-94a1-d458ac793e61/dmitry-osipenko-vc9tEl-ON6o-unsplash.jpg Blog - FACT: Entrepreneurs Who Are Spiritually Aligned Are More Successful - Why entrepreneurs should be spiritually aligned If you're an entrepreneur, or if you want to be one, it's important to be spiritually aligned. Being spiritually aligned means bringing the best of yourself into the world and being more effective at work, home and in your community. You'll be able to be more effective with your family, friends and even with yourself. Here's why: Improves mental health. Meditation can help you to better understand yourself—your thoughts, feelings, and emotions. It can also reduce stress levels and improve concentration. Improves physical health. Research suggests that meditation can lower blood pressure, increase metabolism and even help with weight loss! Improves creativity by helping you think more clearly. When you're stressed out or feeling overwhelmed by a problem in your business life or personal life, it's easy to get stuck in a cycle of negative thinking or worry about what might happen if the worst happens (e.g., losing money). Meditation helps us break this cycle by allowing us space from our thoughts so we don't feel like we have to react immediately; instead we can try something new without fear of failure or rejection because there is no time pressure for an immediate response! https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3853a4ad-ed1d-4f52-8e07-7c3ff10d0769/chakra-balancing-for-the-heart.jpg Blog - FACT: Entrepreneurs Who Are Spiritually Aligned Are More Successful - Your Business, Your Chakra Chakra alignment is a key to success. Chakras are energy centers in the body. They correspond with areas of the spine that relate to different parts of your being, including emotions, thoughts and actions. When chakras are out of alignment, it can cause imbalance not only physically but also mentally and emotionally. It’s important to keep them in check so you can live your best life possible! Chakra alignment through meditation is one way you can achieve this balance. Meditation helps clear negative energies from your mind and body by allowing you to focus on positive thoughts instead of negative ones. Yoga is another great way to align your chakras because it involves holding poses (asana) while focusing on breathing techniques (pranayama). These practices can also help open up blocked areas in our lives so they become more aligned with what we want them do be like instead. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/cca29d32-8332-4a5f-bf88-8072b82f6014/Screen+Shot+2022-10-18+at+4.18.14+PM.png Blog - FACT: Entrepreneurs Who Are Spiritually Aligned Are More Successful Breakdown of the chakras 1st Chakra The first chakra, or root chakra, is the foundation of our energy. It’s all about survival and security and it’s located at the base of your spine. This center is responsible for providing physical strength and stability to support the rest of your body. Just as a house needs a good foundation to remain upright, so does an entrepreneur. The 1st chakra provides us with a sense of stability so that we can move forward in life with confidence, purpose and passion! If this area isn't balanced then you can feel insecure in yourself or even have trouble getting out of bed in the morning because you're feeling overwhelmed by life's challenges (or perhaps just too tired). Balancing your 1st Chakra will help you feel more grounded so that when things get difficult in business or life itself - YOU WILL BE PREPARED TO TAKE ACTION! 2nd Chakra The second chakra, or the “power center”, is all about personal power and self-esteem. This energy center governs your sense of personal values and identity. When this chakra is open and balanced, you feel confident and empowered in yourself; but when it's blocked or out of alignment with other chakras (which is common), you might tend to be overly critical of yourself or others. The best way to keep your second chakra in balance? Practice healthy relationships with people who support you and make you feel good about who you are. Surround yourself with friends who are honest, trustworthy people—and don't tolerate any negative vibes from anyone! 3rd Chakra Chakra three is the energy center of communication and creativity. It's important to be able to communicate clearly and effectively, so that you can share your ideas with others. Many entrepreneurs are introverts, but they still need to be able to talk about what they do with potential customers or investors. One way to strengthen this chakra is through meditation on it. Sit in a comfortable position with your back straight and breathe deeply into the belly until you feel relaxed. Then visualize a bright-green light at the base of your spine as if coming up through the top of your head. Let this green light fill you completely from head to toe as it grows brighter until it fills all space around you like a giant sphere of brilliant green light surrounding everything else around it in an expanding circle until nothing exists except for this glowing sphere filled with pure vibrant energy pulsing along through every cell of one's body simultaneously at once! 4th Chakra The fourth chakra, located in the center of your chest, is associated with love and compassion. It's green and aligned with the element air. When this chakra is open you’ll be able to feel deeply for others—and yourself—which will allow you to connect more deeply with others as well as yourself. If you want to become a successful entrepreneur, it's imperative that your heart chakra be balanced because it will help you create healthy relationships with others around you who can support your business goals and vice versa! 5th Chakra The fifth chakra, also called the throat chakra, is associated with communication and self-expression. It's associated with the color blue and the element ether, which governs everything on Earth. The planet Mercury rules over this center of energy. The throat chakra is connected to your ability to speak your truth without fear of judgment or retaliation from others. People who have opened their fifth chakras are able to express themselves in a way that feels natural—without having to worry about their tone or mannerisms being deemed "wrong." This allows them to speak more freely than those who haven't yet opened up this center of energy within themselves. In addition, people who have open throats are often excellent teachers because they know how important it is for others' voices (and opinions) not be silenced out of fear or confusion about how someone else might feel about what is being said by another person (or group). 6th Chakra The sixth chakra, also called the third eye, is associated with the color violet and the element of spirit. The pineal gland and pituitary gland are both located in this area of your brain. This chakra is responsible for your dreams and intuition—and it helps you understand spiritual information as well as what's happening around you. If an entrepreneur is spiritually aligned, they're more likely to set goals that align with their purpose in life—which can lead them toward success because they'll be more passionate about their work than someone who isn't aligned spiritually would be. 7th Chakra The 7th chakra is called the crown chakra, and it's associated with the pineal gland. The pineal gland is responsible for producing melatonin and serotonin—hormones that regulate your sleep and mood. A spiritually aligned entrepreneur must understand how these hormones operate in order to maximize their success. https://www.charleneandco.com/blog/entrepreneurship-and-intuition-go-hand-in-hand monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2365503f-a047-4eb0-beb6-2d03b7341802/8a870d89697aff02bb52bf947c6cf0e3.jpg Blog - entrepreneurship and intuition go hand in hand - Your intuition is the deepest part of your soul and heart Two things that make up the core of your very being. Your intuition is birthed by these core elements that are YOU. It acts as the messenger or inner knowing, which helps steer you through life. Because intuition comes from the most powerful and truest elements of self, it NEVER lies to you. It's always real, and will always take you towards your highest purpose. Have you ever heard the saying, "trust your intuition?" This is why. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/83c78c37-a820-4bef-94c1-b6ae46bedce3/b18f5bbc1502b284cad93e0bbd84716f.jpg Blog - entrepreneurship and intuition go hand in hand - Arrive at your core -- your heart, your soul. And there it is, the knowing that your business idea came to you for all the right reasons. It's still very much alive and thriving. It's yours, because your intuition passed this message onto you. Therefore you KNOW you are meant to keep going with your entrepreneurship. Grab strength and patience from your core elements, and use it to boost yourself towards the finish line. When you get there, the windy roads will have been worth it. https://www.charleneandco.com/blog/working-mom-woes-no-you-wont-steal-the-milestones-from-me monthly 0.5 2023-12-02 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/26766019-3ed3-452c-8bcb-0cd9a40aa4da/705985e045be6bd17aaa2d52880b0420.jpg Blog - working mom woes: No, You won’t Steal The Milestones from me As I got closer to my due date, I became more and more nervous about work after baby. I knew I didn’t want to be a stay-at-home mom. I wanted to have my cake and eat it too. I wanted to have my baby, not miss a single milestone, raise him myself, but also have a career. Our baby came, I was in love. I focused on nothing else but him for many weeks. After that, my career anxieties came back. I was still firm about not leaving my baby at a daycare, or with a nanny. Somehow I wanted to have my dream career, and be a full-time momma. I was so determined….nothing was going to stop me. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/08dedde3-d65d-4b86-a3b9-b34bac559e58/7558e8262c39482a79e70ca1106eeb2d.jpg Blog - working mom woes: No, You won’t Steal The Milestones from me Making mommy friends is very much like dating. You meet, you go on a first date (with kids of course), and then the questions start….this is where it goes from “mommy date”, to 60 Minutes Interview. I remember one mom specifically, we went to lunch with the kids, and she was throwing the questions at me like darts. The entire lunch was like a lightning speed round of Jeopardy. I could barely get any bites in of my food, because I couldn't stop answering questions. But, the one question they’d all ask me (and still do to this day) is: “do you work?” I tell them I do, that ever since I had my first son I work from home for clients in the media, editorial, fashion, and beauty industries. 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DIY Media Outreach (For Product Based Businesses) & PR Planner/Guide https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1699810534858-CHXL8AIKQ29ZE7ATCH34/Screenshot+2023-11-12+at+12.34.59+PM.png Shop - DIY Media Outreach (For Product Based Businesses) & PR Planner/Guide https://www.charleneandco.com/get-started daily 0.75 2025-05-09 https://www.charleneandco.com/get-started/p/relationship-with-youothers-sfgkp monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.charleneandco.com/get-started/p/relationship-with-others-p2k22 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.charleneandco.com/get-started/p/relationship-with-you-hmxf6 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You https://www.charleneandco.com/contentstrategyeditorialmgmt daily 0.75 2025-05-08 https://www.charleneandco.com/contentstrategyeditorialmgmt/contentpstrategy monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/aaa5cb8f-71d6-45b3-bdf4-9ddc6a71cdaa/1.jpg Content Strategy - Content Strategy - Sample #1 This client was a haircare brand. Their authority ranking was very low, hence having low traffic to their website. They wanted to boost their website blog content with the power of stellar SEO. They also wanted to increase subscribers for their newsletter. They wanted their blog content, newsletter, and social media content to align. And of course, they wanted to increase conversions from site visits, and email subscribers. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3848ede0-c4b3-4ac8-93db-5afa4c0ab0f8/2.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/6bf9ab81-2363-473c-b318-4c362b021152/3.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/e78c2d93-ccaa-4e0e-a63a-ea09522be706/4.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/25c28dd4-c5a6-4f98-9777-7b345fcd91c3/5.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f88ef2cb-2bce-4add-aa74-e3a9931d0fba/6.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b181b2af-11de-4b06-84a7-e13002971ee4/7.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/568806b8-d711-4486-83bd-358d9aac9f0c/8.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/fe529a98-a5e5-4ab1-b4fb-5f9a684deeb5/9.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/d0317794-8690-4cf2-bc77-f36ce7fb4f0f/10.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/3e99924c-6449-4c17-a7fd-1d77cc0f9565/11.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/42474a97-0688-4129-9116-46e13effbad9/12.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/f6432842-f9d3-44ee-9899-cdc4f29313ea/13.jpg Content Strategy - Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612130075494-NXFR91GIO0X3Z3PE3434/screen-shot-2020-05-25-at-8.43.17-pm.png Content Strategy - Content Strategy - Sample #2 This content strategy plan was for a new online clothing boutique for women (with a 90s vibe). They wanted to start an editorial/magazine sister for the store. But, also figure out who their target audience is, and then based on that formulate an editorial model the audience could relate to/buy into. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612130383210-R7VT09T6AS2GO6DDT9XR/screen-shot-2020-05-25-at-8.41.36-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612130616143-3Q5DPCVDXPYDW2KWE75L/screen-shot-2020-05-25-at-8.44.13-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612130741469-4B1C5BM293DEKR50TTYI/screen-shot-2020-05-25-at-8.44.54-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612130863582-C8JAQ4I4WNRFZLWNBUF5/screen-shot-2020-05-25-at-8.46.42-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612131158478-PVLW1K0FPMZBO2VZU453/screen-shot-2020-05-25-at-8.47.18-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1612131279220-0IXY82ZS0U3N7LOY5DC4/screen-shot-2020-05-25-at-8.47.58-pm.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616274219235-JDX8TWGW0C6HSZ09LTAP/2.png Content Strategy - Content Strategy Sample #3 This strategy plan was for a women’s lifestyle magazine. The plan was put together in order to restructure their editorial and social media strategy. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616274777539-RUFFJSMXKJ61RXTQJ8KJ/3.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616274954093-VAGTRE9CIB6JPUN1QNAJ/4.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275050219-XT1G9RUR41D5QJ34INYC/5.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275080367-4WLBU0OYA9TVMITZJWSV/6.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275110652-LCFBIZY93XDKPVQ4ESUL/7.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275155363-N0VG3U10B15SYULMHXH2/8.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275212830-8TLLJ6QKF7I8RLL55KN8/9.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275340285-3CNX5J91NQR78GTSRXNP/10.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275362477-KFY8WRKR9JAEG9EU9DC5/11.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275435261-UAPCBE27IKC1IYB9WPYL/12.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275465440-RA3HGSERTGDG5JUKX5JH/13.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275491117-O6LDL7Q68CD1BCP2HKL5/14.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1616275523406-G4XSYMVEHLZVMMSIRPIR/15.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620330056277-L8429ZCR0NOMO9RLADCB/Social+Media+Proposal+Sept.+2020+-+Pic+Lab%2C+Pic+Stitch%2C+Lomograph.png Content Strategy - Content Strategy - Sample #4 This was a social media strategy plan for three different photo editing apps. Specifically, they requested the plan be for their Instagram accounts only. The status at the time, was that all three Instagram accounts had been stagnant for a period of time. The goal was to revive them, and create both value and engagement to all accounts. (Note: Names of Photo Apps were replaced with generic names, and name of the company was crossed out for the privacy of client) https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344038197-UUP23545K98C7X3HVF3P/2.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344435277-5Z75L7C7KSNP5CXFUO7B/3.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344678745-BRAMV6A3IG31DLQNPLDP/4.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344713887-FJG6JQWZR3EA0U1BYQYH/5.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344773200-F1191YBBO4HTLWAE3ZG7/6.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620346530824-OIPYZUAD78364EOBOWY7/Social+Media+Proposal+Sept.+2020+-+Pic+Lab%2C+Pic+Stitch%2C+Lomograph.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620344945877-REF8FP7WEQZMKHGH78VT/8.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620345016702-NZI6KLEC9RGBAH9DI13S/9.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620345051117-BKC9KC3K4PUB5AQCUJYK/10.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620345146554-HNZE5Y4HGXRW7GC1QRIQ/11.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620345190132-YOKXS5SZMQKC0V4DAYS8/12.png Content Strategy - Content Strategy https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/1620345309514-TRR972ZUOMY95RRMZB99/13.png Content Strategy - Content Strategy https://www.charleneandco.com/contentstrategyeditorialmgmt/editorial-management monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/25d0cfa7-a696-478d-8424-4c2c29ee3fb4/Screenshot+2024-01-13+at+7.34.26+AM.png Content Strategy - Editorial Management https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/64d53a06-fab1-4695-ade4-f37b30380b7d/Screenshot+2024-01-13+at+7.40.04+AM.png Content Strategy - Editorial Management https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/2cacbca2-6457-44fc-925b-2ade93b31646/FemmeFluence+Logo+Without+Square.jpg Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/557ebb27-af49-4ef7-95ee-57fdf35938b0/Female+Founders+-+Femmefluence.png Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/97474167-460c-49f1-affe-b5505633c2a2/Screenshot+2025-01-07+at+9.35.27%E2%80%AFAM.jpg Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/23bd2bbd-379b-491b-89ce-dae69f47d831/Bloom+Magazine+Entrepreneur+Lifestyle.png Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/7dd43197-5b6e-446b-b6e3-ec8cb86e5b04/Screenshot+2024-01-13+at+8.06.42+AM.png Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fecad478f132b16f2415fcf/b3a1ba12-6e84-477c-9de5-e89ab2b873cd/Screenshot+2024-01-13+at+11.44.13+AM.png Content Strategy - Editorial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference.